From Intesa Sanpaolo and Visa a new credit card to support Italian travel
Travelling today also means enjoying exclusive experiences and tailor-made privileges, with the support of integrated digital solutions always at hand. It is with this objective in mind that XME Credit Icon was created, the new credit card signed Intesa Sanpaolo on the Visa circuit, which accompanies customers at every stage of their holiday. The initiative is the result of a renewed collaboration between Intesa Sanpaolo and Visa, with the aim of accelerating the development of digital payments and the digital transition.
An ecosystem of premium services available to travellers
XME Credit Icon opens the door to an ecosystem of exclusive benefits accessible through my Visa, the service portal dedicated to Visa Infinite and Visa Signature cardholders, now extended to holders of the new credit card. Specifically, customers can take advantage of benefits designed to make the travel experience more comfortable and smooth: from free entry to one of over 1,300 airport lounges worldwide thanks to Priority Pass, to unlimited accommodation in over 1.100 lounges in the event of flight delays with the Smart Delay service, and access to exclusive airport services with Fast Track.
A commitment to the development of Italian travel
According to the Innovative Payments Observatory of the Politecnico di Milano, in 2024 digital payments in Italy surpassed cash for the first time, reaching 481 billion euros. However, the country still has a wide margin for growth, especially in the tourism sector, where micro and small businesses, including travel agencies, do not yet have integrated collection systems or evolved tools for cash flow management.
The Travel Trends 2025 - Italy Inbound study by Visa shows that 25% of international tourists plan to use digital solutions more than in their own country, especially for accommodation (76%) and shopping in large stores (74%) . In this context, my Visa sees itself as a tool to simplify the traveller experience, offering a range of conventions from discount bookings at luxury hotels around the world, to a network of agreements with local and international brands for discounts and concessions in shopping, dining and hospitality.
Through my Visa, XME Credit Icon thus acts as a bridge between technological innovation and tourism, not only supporting travellers, but contributing to enhancing the national tourism fabric through integrated and simplified experiences, in line with a modern and fluid idea of travel.
"We are thrilled to have partnered with Intesa Sanpaolo for the launch of the new XME Credit Icon credit card, thanks to which cardholders can access the experiences of the my Visa platform," said Stefano M. Stoppani, Country Manager Visa Italy. "This initiative represents a significant step towards the future in the payments sector, offering consumers a solution in which innovation and premium services go hand in hand."
Raffaella Mastrofilippo, Head of Transactional Products and Payment Platforms at Intesa Sanpaolo, adds: "With the services offered through the new credit card, developed thanks to the collaboration with Visa, we want to consolidate our proximity to customers, who are increasingly attentive to the quality of their time, offering tailored experiences and solutions. We will continue on the path of growth of digital payments, so that they are increasingly accessible and inclusive, making them a simple and secure gesture."
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