The Gdf operation

From Labubu to Apple Watch: one million fake items seized in Genoa

Counterfeit goods worth EUR 3.5 million were seized in the streets of the centre of the Ligurian capital

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

From Gucci and Louis Vuitton clothing to Apple smartwatches and the highly sought-after Labubu. The Guardia di Finanza of Genoa seized one million articles, worth EUR 3.5 million, all counterfeit but 'reproduced with techniques likely to mislead the consumer'.

The operation lasted three months

This is the result of a three-month activity in the streets of Genoa city centre, from Via Adua to Piazza Caricamento. These are areas, explains the Gdf, 'characterised by a high concentration of commercial activities and pedestrian flow and, therefore, potentially at high risk of illegal sales of counterfeit goods and marketing of unsafe products'.

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Twenty-seven people were reported for receiving and counterfeiting offences, while six were reported to the Chamber of Commerce for administrative violations. Penalties exceeded EUR 11,000.

From Apple Products to Labubu

As for the material seized, there are the 'classic' counterfeit garments of well-known international brands, such as Gucci, Louis Vuitton, Nike and Adidas. All 'made from poor quality materials'.

Then, several fake electronic devices, especially from Apple, such as the AirPods earphones or the smartwatch. Or 'smartphone accessories without the CE marking, potentially dangerous for the end user due to the absence of adequate electrical protection systems'. But there are also 13,500 Labubu, collectible soft toys that have gone viral on social media. Just a few days ago, 10,000 of them were seized in Palermo.

How the fake soft toys were recognised

The latter, found in several warehouses, immediately caught the attention of the military, because they are only sold in the official Milan shop or online and it appeared unlikely that the soft toys in the Genoa shop were originals.

Several elements were identified by the Guardia di Finanza to recognise the counterfeit nature of the product. First of all, the QR code printed on the label and packaging, "which refers to a site created ad hoc to deceive the consumer". Then, 'the counterfeit soft toys have recurringphysical characteristics, such as ears that are too far apart and a different number of teeth than in the original product (nine). In some cases, moreover, the counterfeiters have produced Labubu models never designed by Pop Mart", i.e. the parent company of the soft toys.

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