Sardinia Internationalisation Observatory

Companies

From sensors to smart labels, the challenge of 8 Sardinian companies at Smau 2025

by Davide Madeddu

3 December 2025

2' min read

Translated by AI

Versione italiana

Key points

Appointment reference
From sensors to cybersecurity
Secure Internet
The fight against plastic pollution
Smart Labels

2' min read

Translated by AI

Versione italiana

From sensor technology for seismic monitoring to cybersecurity, continuing with the production of sustainable packaging and the development of smart labels. Sardinia is playing the innovation card by looking at international scenarios and supporting starups and young companies.

And, the thread of innovation is the one followed by the companies that participated in the 2025 edition of Smau in Milan, the 'most important international Italian trade fair dedicated to innovation'.

This is an important opportunity for the eight participating companies since, with more than 50,000 companies from all production sectors, Smau is 'an articulated European meeting platform dedicated to innovation, which includes, in addition to the Milan event, an annual roadshow of territorial appointments and stops abroad in Paris, Berlin, London, San Francisco and Stockholm'.

A reference appointment

'By participating in Smau, the reference event in Italia on innovation and start-ups,' comments Industry Councillor Emanuele Cani, 'the Region of Sardinia wants to offer Sardinian companies in this sector a highly prestigious opportunity, supporting them so that they can introduce themselves and compete in the most strategic national and international markets.

From Sensors to Cybersecurity

In the space set up at Smau, Sardinian companies illustrated their activities. Such as the structural sensors and emergency protocol management proposed by NowTech, to the cybersecurity of Pluribus one (the company offers a comprehensive approach that integrates product, training and professional services, with the aim of supporting organisations in protecting software throughout its life cycle). Then The Big Wave, a company whose object is the development, production and marketing of innovative products or services with a high technological value, with its main activity 'consisting of the development, production and marketing of software systems integrating state-of-the-art technologies'.

Secure Internet

Also among the participants was the Cagliari-based company Certy srl, whose aim is 'to make the internet a safer place'. "To do this, various services have been activated and tested over the years with the aim of protecting people when buying, selling and booking online. Today, he works on creating and developing digital services for companies. Then GeoInfoLab, distributor for Italia of Skyline's 3D GIS solutions. The company develops products and services in different application fields: Digital Twin, Smart & Safe Cities, defence and security, aero-space, networks and transport, drone inspections.

The fight against plastic pollution

Among the innovations presented at Smau were also those of Relicta, a company that "wants to be part of the solution to a big problem: pollution from traditional plastic". "Relicta's solution is water-soluble and biodegradable packaging made from waste from the fishing industry. The material is water-soluble, but is resistant to high humidity environments; its dissolution time in cold water (such as seawater) is about 20 days, but in warm water (around 40/50 degrees) it dissolves in seconds; this will allow consumers to dispose of the material within the home".

Smart Labels

Active Label, on the other hand, develops 'smart labels for real-time temperature monitoring of perishable products, such as food and pharmaceuticals'. Finally, Laizy which helps B2B brands grow on major eCommerce marketplaces, starting with Amazon's AI ecosystem. "The AI-first platform transforms data from Rufus AI, CoSMo and LLM signals into clear insights for more effective content and better performance."