From tram to newsstand, Dolce&Gabbana's beauty initiatives

Dolce&Gabbana participates in the fourth edition of Milano Beauty Week, an event conceived by Cosmetica Italia in collaboration with Cosmoprof and Esxence, with new initiatives dedicated to the world of beauty.

The maison is back with its Beauty Tram: on board the special installation, this year, beauty lovers will be able to let themselves be guided on a sensory journey to discover the fragrances of the Devotion family with immersive and personalised experiences. Each participant will also receive a Beauty Tram Ticket that will allow them to pick up a special gift at the Dolce&Gabbana newsstand in Corso Venezia, which will be personalised for the occasion and will offer the chance to get to know the makeup proposals to create a special look. The route will end at the boutique on Via della Spiga where visitors will be able to discover the beauty services and book a make-up consultation with the experts.

The Dolce&Gabbana Beauty Tram will travel through the heart of Milan, stopping off at Piazza Castello, Teatro La Scala, Piazza Garibaldi, Arco della Pace and Largo Cairoli, from 18 to 21 September from 4 to 8 p.m. The experience can be booked from 8 September via the mini-site beauty-tram.dolcegabbana.it while places are available. The Dolce&Gabbana newsstand, on the other hand, will be open from 17 to 21 September from 10.30 am to 7 pm.