Fuorisalone, 300 initiatives in Brera for design week

There is still a month and a half to go before Milan Design Week, which this year will be held at the end of April, from 20 to 26, as always in conjunction with the Milan Furniture Fair (21 to 26 at Fiera Milano Rho) and Fuorisalone, the event that for over 40 years now has accompanied the world's most important exhibition event dedicated to furniture and design and that helps to maintain Milan's supremacy in this sector.

There is still a month and a half to go, as we said, but hundreds of events have already been registered on the Fuorisalone.it platform, and optimism prevails among the organisers, although obviously everyone is looking with concern at what is happening in Iran and the consequences that a continuation of the war could also have on the arrival of international visitors in Milan.

The hope is to at least match last year's numbers: over 1600 events in 18 districts, with 350,000 visitors and a digital audience that grew by 5%, with over 660,000 unique users and more than 4 million page views.

The theme that this year will run through all the city design districts that make up the Fuorisalone is "Being Project": an invitation "to rediscover design as a dynamic and responsible process, in which the human being returns to the centre as the interpreter of change," explain the organisers. "It is not the finished form that defines the value of design, but the process that generates it: listening, error, transformation".

But "Being Project" also becomes an opportunity to rediscover the depth of making in an era dominated by speed and continuous production. In this scenario, the theme also explores the relationship between man and the new intelligences. No longer only human, but artificial, distributed, non-linear. "AI is not an alternative, but an alterity with which to enter into dialogue: a presence that amplifies, interrogates, questions - explain the organisers -. "Being Project" invites us to inhabit this hybrid relationship, where human intuition and algorithmic logic coexist, generating new and shared forms of creativity. Designing, then, is not just giving shape to something, but allowing oneself to be transformed by what is being designed. It is a reciprocal movement, an exchange of energy between the person and his or her work: what we put into the project - time, thought, care - is given back to us in the form of knowledge, relationship and vision'.