Made in Italy

Furniture, exports held up in the first six months, but the unknown factor of tariffs weighed heavily

Sales dropped by 1% between January and June. France and Germany fell, while the US held up but dropped 7.7% in July.

by Giovanna Mancini

(Imagoeconomica)

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

Looking at the data for the first six months of the year, the export situation for the wood-furniture supply chain still seems to be holding up. Of course, there is an overall drop of 1% (for a total of almost 9.7 billion euros exported between January and June), but Italian design companies remain competitive on the international scene and even the United States still registers a positive figure (+1.2%). And while the difficulties of two of the main outlet markets for Italian wood-furniture remain - with France registering -5.7% compared to the first six months of 2024 and Germany -3.2% - other countries are raising their heads, such as the United Kingdom (+3.7%), the sector's fourth destination, and Spain (+2.9%), the fifth destination, as well as the Netherlands (+4.6%) and the United Arab Emirates (+5.6%), which recently entered the top ten of the main reference markets.

The scenario for the coming months

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Things, however, are changing very quickly, as explained by the president of FederlegnoArredo, Claudio Feltrin, who in commenting on the Infodata figures (elaborations of the Fla study centre based on ISTAT) does not hide his fears for the second half of the year, mainly due to the possible effects of US tariffs affecting the second most important market for the sector, with 1.7 billion euro in 2024.

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There are two main elements that worry companies: the first concerns the overall trend of Italian exports, which in June had recorded a definite +4.9% on an annual basis, with +5.2% for non-EU countries. This latter figure had already reversed in August to a heavy -7.7%, dragged down by a 21% thud towards the United States. The second element specifically concerns the furniture sector, whose sales to the United States grew in the first quarter of the year, probably due to a hoarding of stocks, prior to the introduction of tariffs, by importers, but already in the first six months as a whole they marked a -1.2% and, in July compared to July 2024, they recorded a drop of 7.7%.

The effects of Trump's tariffs

"Even before their actual entry into force, Trump's tariffs have already had their negative effects," notes Feltrin, who adds: "We will see in the coming months whether this is the trigger signal for a negative trend or whether it was a setback in the weeks when the US president came out with his announcements.

Announcements that generate confusion and uncertainty among businesses and curb investment. Not least Trump's statements last week, when he announced tariffs of 50% and even 100% on certain types of furniture as of 1 October. Except that he then specified - through his officials - that these tariffs would not affect countries with which agreements have already been signed (thus including the European Union), but competitors such as China and Vietnam or other nations that do triangular trade with these countries.

"The fact remains that exporting to the United States will be complicated, and not only with regard to retail sales, but also in the contract sector, which is very important in the American market and where the price factor plays a more important role than that of the brand," says Feltrin. On retail sales, additional costs are generally levied by importers and this means that the 15% tariffs decided by Trump will, in fact, be reduced and almost halved. Thus, for Italian design customers - generally belonging to the higher income bracket - the real effect of the new tariffs may not be too impactful. The discourse is different if we look at the large supply channel: here there are no intermediaries between the company and the buyer, who will be faced with an additional dry tariffs of 15%, to which is added the devaluation of the dollar against the euro, and all this could have a noticeable effect in an area where the game is played more on price and less on the brand than in the retail world.

The 80th anniversary of FederlegnoArredo

On the forecasts, no one is unbalanced at the moment. There is concern among companies about the possible, but also the desire to continue investing and the optimism of a sector that has been able to overcome so many crises from the post-World War II period to the present day, i.e. the period in which Italian design has flourished and taken world leadership. Just yesterday, the exhibition 'FederlegnoArredo 80° | 1945-2025', a tribute to the history and identity of the sector with the artistic direction of Beppe Finessi, the graphic works created by Mauro Bubbico and the exhibition project by Massimo Curzi, promoted by the federation on the occasion of this important anniversary, came to an end at the headquarters of the Ministry for Enterprise and Made in Italy. Also for this occasion, on 17 September, Mimit also issued a postage stamp designed by Bubbico, as a tribute to a pivotal sector of Made in Italy, which in 2024 generated a production turnover of 51.7 billion and employed almost 300 thousand people.

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