Gambling: spending on the rise in small Italian municipalities
The study ‘Not So Small’ reveals how gambling, particularly online, is growing exponentially in small Italian municipalities, with extreme cases such as Baia and Latina
3' min read
3' min read
“Gambling in Italy has risen by 72 per cent over the past ten years, and the current trend suggests that, between 2028 and 2029, we will exceed the threshold of 200 billion euros wagered.” The warning comes from the study ‘Not so small. Gambling: yet another problem for Italy’s small municipalities’, commissioned by Isscon Foundation (Institute for Consumer Studies), Federconsumatori and CGIL (Italian General Confederation of Labour). Now in its third edition, the 2026 report ‘systematically’ examines the extent of gambling in Italian municipalities with between 2,000 and 10,000 inhabitants.
The survey covers a total of 3,146 local authorities – that is, 40 per cent of Italian municipalities – where almost a quarter of the population lives. Here, in 2025, ‘€34.7 billion was spent on both land-based and online gambling, resulting in losses of €4.6 billion’. Furthermore, in 113 small municipalities, per capita online gambling expenditure exceeds ‘at least double the national average’.
Online gambling is the main cause for concern – a sector that last year recorded growth of 9.5 per cent over twelve months and generated revenue of over 100 billion euros, out of a total of 165.34 billion.
The study also highlights how, in some local authorities, there are ‘fluctuations of tens of millions of euros from one year to the next, with figures suddenly appearing or disappearing’.
The Gambling Map
Although the geography of the phenomenon is ‘ever-changing and difficult to explain’ – given that it involves monitoring and transparency – it affects the whole of Italia. ‘And it shows that this is not a problem confined to large cities alone, nor is it a phenomenon limited to the economically most vulnerable or wealthiest areas.’

