GameStop flies again, looking forward to Keith Gill's first live show

Keith Gill's much-anticipated return to YouTube (scheduled for this evening, 7 June) could lead GameStop speculators into a new wild ride, with the video game maker's stock always prone to multi-billion dollar swings when Gill moves a few pawns.

And indeed, GameStop's stock rose as much as 37% in early trading, ahead of Gill's first livestream in more than three years. Overall, the stock has risen 167% since the investor returned to X with a cryptic meme on 12 May, adding $11 billion to market value in less than a month.

The increase strengthened Gill's apparent position in the company to more than $500 million, when taking into account common stock and stock options, according to a June 6 Reddit post. Now, the YouTube live broadcast could act as a further catalyst for the meme darling, as more than 12,000 YouTube users have asked to be notified when the streaming begins at noon in New York.

Cryptic messages from Gill's Roaring Kitty X account, combined with wallet checks on his DeepF--ingValue account on Reddit, have prompted investors to buy GameStop stock over the past four weeks. The stock's surge over this period occurred despite the video game retailer selling nearly $1 billion in shares and providing preliminary sales numbers that showed declining revenues.