Geely, the Chinese giant lands in Italy with Jameel Motors. It starts with electrics but hybrids will be on the way

Jameel Motors, which with more than 80 years of experience in the automotive sector is a global benchmark as a distributor and supplier of mobility solutions, has signed a distribution agreement in Italy with Geely Auto, which has always been recognised as a pioneer in intelligent driving. The agreement marks the debut of both companies in the Italian market with new energy passenger vehicles (NEVs). Italy is one of the most relevant markets in Europe, with strong growth potential in the new energy vehicle (NEV) sector. In the first five months of 2025, registrations of electric vehicles and plug-in hybrids accounted for 11% of the total, with a 132% increase in registrations of electric vehicles. Marco Santucci, managing director of Jameel Motors Italy, said: 'With Geely Auto's cutting-edge technology and Jameel Motors' customer-centric approach, we are ideally placed to bring real value to the market. Remaining flexible and open to change will be the key to ensuring future success and generating positive impact for customers and the industry'.

Jameel Motors Italia is therefore preparing to introduce cutting-edge automotive technologies, a new range of high-quality vehicles and superior customer service, contributing to the country's transition towards increasingly electric mobility. As of now, Jameel Motors Italia plans to launch two flagship models from Geely Auto in the last quarter of 2025: a 100% electric SUV, the Geely EX5, and a plug-in Super-Hybrid SUV. Both are built on an advanced technological platform that guarantees high standards of safety, performance and quality, as well as offering a six-year warranty. Jameel Motors Italia aims to develop a network of 100 sales and service points across the country.

The first characteristics, announced when the agreement was made official, of the two new models that will arrive in Italy are significant of the competitiveness of the two suvs soon to be launched in our country. The Geely EX5, in particular, is an electric suv credited with a declared length of 4.615 metres and combined with a battery capacity of 60.22 kWh, for an electric range of about 430 km, while the other Geely model, also an suv, but powered by a powerful Super Hybrid plug-in, is noted for its length of 4.740 metres long, with an 18.4 kWh battery that will give a city electric range of 111 km, plus a combined range of 940 km, useful for long-haul trips. Future plans also include the introduction of a B-suv with a full hybrid engine.

Geely Auto is one of China's leading automotive manufacturers and a pioneer in intelligent driving, with a presence in over 80 countries and more than 2.17 million vehicles sold by 2024. The company operates globally with an innovation-driven approach, with more than 50,000 employees working in 12 plants and five international research and development centres in Hangzhou, Ningbo, Gothenburg, Coventry and finally Frankfurt. It recently launched the first Intelligent Vehicle AI technology system. In addition, Geely Auto has consistently ranked among the best ESG performers in the automotive industry, achieving an AA rating in the MSCI ESG rating and appearing in the Hang Seng Corporate Sustainability Index.

From 2023, Italy will also be the creative and design heart of Geely Auto, thanks to the opening of the Innovation Design Centre in Milan. The centre works in close synergy with the Chinese group's global design network to develop both concept and styling projects. But it also works hand in hand with high-profile Italian designers to offer electric mobility solutions to consumers. A confirmation of how Geely demonstrates its desire to firmly root its brand in Italy, reinforcing its visibility and positioning. Just as Jameel Motors represents some of the most globally recognised commercial and passenger vehicle brands in more than 10 countries across the Middle East, Africa, Europe, Asia and Australia.