Digital

Geckomile, the start-up that reveals the environmental cost of deliveries

The Italian start-up incorporates a greenhouse gas indicator for each delivery method into its online checkouts, encouraging more sustainable and informed purchasing decisions

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

In Italia, 3.3 million parcels are delivered every day. This logistics machine is fuelled by the growth of e-commerce, which is set to be worth €66.6 billion by 2026. Of this figure, €42.6 billion relates to physical goods that need to be packed, loaded onto a vehicle and delivered to the customer’s home.

Geckomile aims to highlight the impact of this process. The start-up, founded in 2025 as a spin-off from the Politecnico di Milano, has developed a programme that integrates with retailers’ websites and displays, at the checkout, the emissions associated with the various delivery methods. Alongside the price and delivery date, another piece of information is displayed: the estimated amount of greenhouse gases produced by the parcel’s journey.

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Customers can compare home delivery with collection from a shop, a locker or a local collection point. The system takes into account the operations and infrastructure required for dispatch. A wide range of data is used: mode of transport, warehouse location, the recipient’s postcode, parcel weight and delivery method.

The most environmentally friendly option isn’t always the one you’d expect. A collection point allows the courier to drop off several parcels at the same location and reduces the risk of the recipient being absent; however, this benefit may be offset if the customer drives to the collection point. Home delivery can also be efficient in neighbourhoods where many orders are concentrated within a few kilometres. Factors such as the distance from the warehouse, how full the van is, failed delivery attempts and returns all play a part.

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Geckomile was founded by a group led by Riccardo Mangiaracina and Angela Tumino, lecturers at the Politecnico di Milano, together with Giovanni Papagno, the managing director. The platform uses Shipminds – which specialises in distribution and logistics services – for the analysis of shipping data, and the software company Teras for technological development.

The market it targets continues to expand. According to Netcomm, there are already 35 million digital consumers in Italy, and by 2026 online purchases of goods (42.6 billion) will far exceed those of services (24 billion), making logistics a key factor in the market and essential for calculating the environmental impact of consumer choices.

The programme developed by Geckomile aims to tap into this growing market and increase the information available to end users: “We want to turn an everyday decision, such as choosing a delivery option, into a conscious choice,” explain the founders. Greater information would lead to greater awareness of environmental sustainability and a change in purchasing behaviour: “Measuring CO₂ means being able to reduce it and truly improve the future of deliveries.”

The assumption is that some customers will be willing to wait longer, go to a collection point or forego the most convenient option when they see the environmental cost of their choice. After price and speed, environmental impact is also becoming one of the factors influencing purchasing decisions.

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