Gentile Beauty Lounge Milan: beauty meets luxury and design

The opening of the concept space is in partnership with Wella Professionals, the colour brand for salons that come to life in the beauty lounge's Color Bar. Elements of architecture and art meet and merge. All this is enriched by the presence of some Italian design brands such as Gessi, Flos for lighting, Ditre Italia with Chloè armchairs, Antonio Lupi for bathroom furnishings, with some of their iconic elements; attention is also paid to the environmental profile with walls made of breathable bio-lime, a low-impact alternative, in fact it is a natural, recyclable and biodegradable material with high breathability that allows walls to "breathe", regulating internal humidity and preventing the formation of mould.

It will offer high-level services such as the Takara Belmont armchairs; the Spa Mist II, an ultrasound technology with micro mist, created to improve hair health and also used for beard and hand treatments; Yume, the first and only fully reclining wash station; the memory headrest to avoid neck tension, favouring a state of deep relaxation. The ultimate experience will be provided by Yume Head - Bath: lose yourself in the magical sound of water flowing slowly from your forehead to the tips of your hair, experiencing a pleasant sensation of relaxation. Each washing station will have a Yume chair; and again the Taber niche perfume gondola.

For the beauty department, the Bflow brand specialises in advanced technologies such as the Mantis Italia laser, medical laser epilation; Overline pressotherapy with Pulse technology; Lpg, a technology made in France; Hydrofacial, the latest frontier in facial skin care and non-invasive method; manual facials and collaborations with brands such as Christina, Diego Dalla Palma and Histomer. The lounge bar will have a selection of wines, champagnes and a drink list with customised cocktails. Finally, the retail of professional products, including Taber's beauty line.