Connected, electrified and with content and brands capable of ensuring, still, a competitive advantage. The German premium brands continue to be a fixed presence in the medium/high segment of company fleets, thanks to an offer that ranges from compact crossovers to high-performance maxi SUVs and flagship vehicles.
Quotas that are confirmed, for example, by Audi's registrations in Italia, with more than 60% linked to the business world thanks to the constantly growing numbers of the Q3 and Q5 and the A5 station wagon, which is particularly popular in its plug-in hybrid version. The four-ringed brand can rely on the Audi for Business programme, designed to guarantee the fleet world a specialised and capillary network, personalised consultancy in the composition of company car lists and fleet management, and dedicated fleet managers. Fleet world also garrisoned by Bmw, where the electric sector is set to grow exponentially in car lists. The reason for this is linked to the arrival on the road of the iX3 based on the Neue Klasse platform, from which the i3 (i.e. the electric Series) will arrive in 2026, capable of over 700 kilometres of autonomy with a full tank of current and guaranteeing extremely fast recharging times similar to combustion cars thanks to the possibility of accepting energy up to 400 kW.
Remaining in the three-box configuration, the restyled 7 Series aims to become the ideal car for CEOs who do not want to drive an SUV.
There has also been a profound update for the Mercedes S-Class, undisputed leader in the world of flagships and an almost obligatory choice for the high-end NCC (hire with driver) sector. Thanks to some 2,700 brand new components, more than 50 per cent of the total, the S-Class changes in depth, starting with the new Mb.Os operating system, and the 'Hey Mercedes' voice assistant that evolves thanks to generative artificial intelligence.
Moving down a segment to lithium-ion motorisation, the electric Mercedes C-Class combines zero emissions with a saloon body. Thanks to its 800-volt architecture and 94 kWh battery, the star sedan claims a range of 760 kilometres and a charging time of just 10 minutes to add 320 kilometres.
