Getting more value for each transaction by optimising costs in payments

In an increasingly competitive business environment, companies are called upon to optimise every aspect of their operations to maximise the value they generate. Among the often undervalued strategic areas is payments, a world in which Adyen, a financial technology platform chosen by many leading global companies, operates. Through its holistic approach to payments management and thanks to its Adyen Uplift suite, companies can rely on a variety of solutions to reduce costs, improve operational efficiency and ensure a strong competitive advantage.

Payments as a Strategic Lever: The Value for Money Concept
Payments are today at the centre of a transformation that sees them become a strategic lever for Value for Money. Through data-driven decisions empowered by artificial intelligence, businesses can transform payment processes into sources of savings and increased business performance by optimising payments.
With its Adyen Uplift suite, the Dutch company, which collaborates with the likes of Meta, Uber, H&M, eBay and Microsoft, has integrated advanced AI tools to optimise each stage of the payment process and increase conversion rates by up to 6 per cent. For decision-makers and business managers, this translates into a direct improvement in profitability and greater operational efficiency.

Local acquiring and local payment methods to optimise costs
One of the central aspects of Adyen's strategy is the adoption of local payment methods (LPM) and local acquiring. These tools allow companies to adapt to consumer preferences in different markets, while reducing the fees associated with cross-border payments. According to data provided by Adyen, local acquiring can lower transaction costs by up to 59 per cent, while the use of LPM can be up to 49 per cent cheaper than traditional cards.
A concrete example of the effectiveness of this strategy is the top 100 global companies using the Adyen: by adopting local methods for only 5% of their payment flow, they saved a total of USD 201 million in one year. This approach not only reduces direct costs, but also improves conversion rates, giving end customers the ability to pay in the way that suits them best.

IA and automation: efficiency without compromiseWith AI-based Adyen Uplift, businesses can automate risk and fraud management, eliminating the need for manual rules that are often ineffective. Enterprise customers have reduced manual rules by 86 per cent, with some eliminating this practice altogether. This not only relieves valuable internal resources, but also ensures greater accuracy in fraud prevention.
Another key tool is network tokens, which replace sensitive customer data with secure identifiers after initial authentication. This technology has led to a 6 per cent increase in authorisation rates, generating significant incremental revenue for companies. In addition, with processing based on over a trillion dollars in global payment data, Adyen is able to recognise over 90 per cent of the shoppers on its platform, further enhancing the user experience and security.

The Future of Payments According to Adyen
Balancing the risk management, increasing conversion and minimising costs has always required ineffective compromises. By unlocking the potential of artificial intelligence to solve these challenges in real time, excellent Value for Money and subsequent optimisation of payment processes can be achieved for all types of businesses.
Looking to the future, redefining the very concept of business efficiency through increasingly innovative payment solutions will be crucial. Optimising costs without sacrificing service quality or customer experience is therefore the best strategic choice to generate tangible long-term value and gain a competitive advantage.