Giannotti: the Campania Goldsmith District, a model that withstands the crisis

"The export of jewellery and precious metals from the Goldsmiths' District of Campania fell in 2025, but much less than the total from Italia". This is a clarification that Vincenzo Giannotti, president of Tarì and the Goldsmith District of Campania, wants to make and argue after the publication of Federorafi's recent sector analysis of 2025 closing figures and 2026 expectations. In this one, the sector's exports from Italia are reported to have fallen by -18.9%, while, again, Federorafi attributes a decrease of 2.8% to Campania (which is the smallest of the Italian districts with 0.3% of the national export of 38.1 million euro): much less than that of the other districts.

Giannotti spoke about this this morning at the opening of Open, the spring edition of the jewellery fair that will close on 20 April. The numbers of the event have been consolidated: 500 exhibiting companies, including residents and guests. High jewellery, trendy collections, design and technologies to support production: these are the sections of the exhibition halls, which as always will add to the wide range of products and services offered by the Tarì companies. This event is very popular with buyers from all over Italia and several Mediterranean countries.

'There is talk _ adds Giannotti _ of declining exports and a structural crisis that is now inevitable. But I think it is necessary to take the debate back to a more balanced level'. For the president of the Campania District, 'the crisis exists, but there is also an entrepreneurial fabric that continues to produce value, employment and prospects, demonstrating adaptability and vision'. The rise in the price of gold and the contraction of international demand are affecting the sector. 'However, in the Mezzogiorno _ continues Giannotti _ goldsmithing has adopted a different production model from that of the large districts in the North. It is a less export-oriented system, strongly crafted and rooted in domestic markets. A fabric largely composed of small and medium-sized companies, often family-run, which operate on a local and national scale while maintaining a direct link with the territory. This model reduces exposure to fluctuations in international demand and allows greater operational flexibility'. Between crisis and growth, according to the Campania president, 'there is an intermediate space made up of resilience, investment, vision and growth. This is where our district lies'.