Ginobbi aims for six hotels by 2030

After a relaunch process begun in recent years, the Roman group Ginobbi, active for more than half a century and today with 25 assets under management between residential, commercial and hotel, is focusing on luxury hospitality and positioning itself as an independent operator focused on 'trophy' structures with a high historical and cultural value.

The core of the strategy is specialisation in the luxury hotel segment, an activity launched in 2022, with a proprietary operating model that integrates real estate asset management and hotel management. An approach that allows the group to act as both owner and operator, expanding the levers of value creation.

"Over the next five years we aim to build a portfolio of at least six facilities - between ownership and management - with a total of around 350 rooms. At the same time, the financial objective is to double the turnover from the current 24 million euro," says Giacomo Crisci, president of the group.

Part of this strategy is the latest transaction implemented in recent days concerning the acquisition of Palazzo Scanderbeg, a few steps away from the Trevi Fountain. The property is part of the flat rental segment, a new sector for the group. The project involves a repositioning as a high-end boutique property, with a tailor made offer aimed at international customers. "The acquisition also marks a strengthening of the 'evolved asset light' model, in which sophisticated management becomes a central lever for extracting value from unconventional assets," says the interviewee.

In order to focus on hospitality, the group's top management intends to divest part of the portfolio, especially retail assets.