Giorgetti boosts single-brand shops to integrate art and culture

Ensure that external turbulence does not affect the long-term strategic vision. This is the imperative for 2026 for Giorgetti, a company present in 120 markets worldwide and generating 85% of its turnover from exports.

"In 2025, the balance between the residential and contract channels, together with a diversified geographical set-up, allowed us to react more than adequately to shocks," explains CEO Giovanni del Vecchio, anticipating a year-end substantially in line with the previous year's results.

In order to maintain its strategic focus, Giorgetti aims to consolidate itself more and more as a lifestyle brand beyond the perimeter of design as a product, through the creation of an immersive and complete experience, capable of embracing the entire living project. Also thanks to the strengthening of the global mono-brand retail and localised communication that integrates design, art and culture in the points of sale.

"These guidelines confirm our roadmap, which envisages the opening of single-brand stores in Dubai, Riyadh and Asia by the end of the year," says del Vecchio, who adds: "At Design Week, we will implement actions consistent with this vision. For example by enhancing manufacturing excellence, as in the case of the new Kumiki collection of chairs made exclusively with joints, with no metal components and able to pass the strictest resistance tests; or by reinterpreting historical pieces with contemporary designers; or finally with cultural contamination, bringing design into a context such as the Teatro Manzoni.

For Giorgetti, it is also the first show after the change of shareholding structure last September with the entry of Solida Capital, Alsara Investment Group and Vivium. "We were lucky enough to meet three entrepreneurs who were already deeply in love with our brand, as well as loyal customers," del Vecchio explains. "They share with us the passion for the 'beautiful and well-made', the love for craftsmanship and the focus on detail that sets us apart. Moreover, their core businesses are oriented towards the high-end and experiential approach. This harmony will allow us to further accelerate our strategy'.