Wellbeing

The steps to conscious longevity

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

According to the World Health Organisation, by 2030 one in six people worldwide will be aged 60 or over. Against the backdrop of this transformation, the longevity economy is taking shape – an ecosystem ranging from anti-ageing biotech to healthtech and senior care. The wellbeing sector is one of the fastest-growing segments within the longevity economy, as it addresses a need that is becoming increasingly central to a population living longer: ageing whilst maintaining health, vitality and quality of life. In recent years, in fact, the concept of self-care has been gradually shifting from the idea of ‘anti-ageing’ to that of ‘healthy ageing’ – that is, ageing in a healthy, active and mindful way.

La longevity passo dopo passo

Photogallery11 foto

Wellness programmes

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A truly personalised wellness programme always begins with an in-depth analysis of the individual’s biological condition. “Men and women have different endocrine, metabolic and physiological characteristics, and this calls for different strategies at various stages of life,” explains Dr Michele Bonaccorso, an expert in regenerative and functional medicine based in Milan. “Today, we assess parameters relating to chronic inflammation, hormonal balance, sleep quality, stress management, body composition, carbohydrate and lipid metabolism, gut health and physical performance. The aim is to develop a targeted, sustainable and scientifically sound programme. The integration of functional medicine, hormonal support and regenerative treatments is one of the most advanced areas of longevity medicine. At what age should one start? Early intervention allows one to preserve energy, physical performance, metabolic health and quality of life for longer. Today, more and more people realise that investing in their health at the age of 35 or 40 means entering the following decades in a very different state of health.”

A pro-longevity approach

Ageing is not a process to be feared, but a journey to be approached with the right strategies, turning every day into an opportunity to invest in one’s own health. This is why GenAge® advocates a ‘pro-longevity’ approach. The project stems from a collaboration between the Scientific Community of Compounding Pharmacists and the Ongaro Switzerland Method. ‘The approach is based on a key principle: genetics accounts for around 30 per cent, whilst the remaining 70 per cent depends on lifestyle,” explains Dr Gianni Baratto, scientific director of Unifarco. “Diet, sleep, exercise, stress management and daily habits become fundamental levers for prolonging the vitality of body and mind. GenAge® is based on a personalised approach that integrates genetic analysis, inflammatory markers, microbiota testing and body composition assessment. The pharmacist, trained in the field of pro-longevity, thus becomes a key figure in guiding the individual on a comprehensive journey of prevention and wellbeing.” Clinique La Prairie in Montreux, a world leader in longevity for over 90 years, has just introduced the Longevity Master Assessment, an innovative preventive medicine system that analyses over 300 biomarkers to provide an in-depth assessment of health status and longevity potential. The programme comprises eight advanced tests, including an exclusive test to measure chronic inflammation and a patented assessment of 10-year cardiovascular risk. It is one of the most advanced systems for monitoring and optimising longevity.

The importance of integration

Supplementation is becoming increasingly targeted: not just nutritional support, but selective assistance for cellular energy, oxidative stress, bone health and general wellbeing. Always in synergy with diet, exercise and lifestyle. GenAge Cellular Longevity is a kit comprising three supplements designed to support cellular nourishment, activation and cleansing. Nucleo supports cellular function, Mitoxy promotes energy and mitochondrial renewal thanks to Urolithin A, whilst Youth supports regenerative processes. EPINOME by Clinique La Prairie is a supplement developed to support the epigenetic processes associated with ageing. With plant-based compounds and targeted nutrients, it has powerful antioxidant and anti-inflammatory properties. In Italia, osteopenia and osteoporosis affect around 5 million people, with a higher prevalence among post-menopausal women due to falling oestrogen levels. The condition, however, also affects older men. The pharmaceutical company IBSA has just launched CALCIO IBSA, an orange-flavoured chewable tablet supplement based on calcium citrate, which is more soluble and bioavailable than calcium carbonate. When taken in combination with IBSA vitamin D, it supports bone health alongside a balanced diet and an active lifestyle. At the heart of the ASPRIVA method – developed by the Italian-German supplements company – is a holistic and scientifically validated approach, built on three levels: daily behaviours, dietary habits and targeted supplementation. Supplements must be selected on the basis of clinical trials in humans, appropriate dosages and a clear benefit-risk ratio.

Skin longevity

The first step is to maintain healthy skin by preventing premature ageing and supporting its natural regenerative processes. Brands are increasingly focusing on targeted formulations containing antioxidants, peptides and regenerative active ingredients capable of influencing the cellular mechanisms of ageing. BLUGEVITY offers a skincare range inspired by the longevity of Sardinia’s ‘Blue Zone’, with formulas that highlight native botanical active ingredients such as helichrysum, arbutus and mastic, combined with selected biotechnological complexes. The MISULA brand is also rooted in Italia, offering three ranges – Prevention, Maintenance and Restoring – designed to support the skin through the different stages of life. For Filorga, skin longevity has always been at the heart of its skincare philosophy: supporting skin quality, radiance, hydration and vitality over time. All the brand’s ranges support the skin on a journey towards healthier and more harmonious ageing.

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