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Goals and desires, how to integrate them for effective and satisfying motivation

Goals and desires are fundamental elements of motivation. Understanding the differences and integrating them can turn aspirations into concrete realisations, both in personal and professional life

3' min read

3' min read

"What do you want to be when you grow up?" This is a question that all children hear themselves ask sooner or later and which spurs them to express their passions, ambitions, dreams and desires... A beautiful question, which contains the promise of being able to realise their aspirations: astronaut, scientist, postman, confectioner, doctor, veterinarian, priest, singer, farmer,...

Then, at the first job interviews, the question becomes: "What are the goals you have set for yourself for the next five years?" A legitimate question to assess the long-term vision and to understand the kind of commitment the person wants to put into the company, to which, however, the child in us might answer: "And my wishes, where did they go?"

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Goals and desires are two concepts that have distinctive characteristics that profoundly influence our motivation: understanding the differences can be decisive for our satisfaction, both personal and job-related.

Goals are specific, measurable and action-oriented goals. They are characterised by concreteness and are precisely defined; they have deadlines that create a sense of urgency with respect to their achievement; they imply an organisation of activities and actions to get there. As the SMART model teaches, objectives are expressed through Specificity, Measurability, Achievability, Relevance and Timeliness.

Desires, on the other hand, represent broader and less structured aspirations. They are often driven by emotions and feelings and are generally expressed in a vague way, not necessarily foreseeing a precise time horizon. They can be generic, confused and even visionary. They are an attempt to put into words something that perhaps still belongs to the world of dreams.

In general,

- goals presuppose activation, whereas desires can exist without necessarily being translated into concrete actions: goals are expressed with the indicative verb (I want, I have to,...), desires with the conditional (I would like, I should,...).

- Goals are often connected to a goal to be achieved, desires are more connected to a state of mind and a feeling. The realisation or non-realisation of the former is linked to the idea of success/success; that of the latter to the concept of satisfaction/unsatisfaction.

- Goals are something that is assigned to us or that we self-assign, with a process that evaluates the existence of a gap between a starting situation and an end situation and defines the path (I want to increase sales of X; I want to lose 5 kilos,...). Desires, on the other hand, are born within us: they appear in our minds by confronting us with an expectation that we do not yet know how to fulfil (I would like a stimulating job that makes me grow, I would like to feel good about myselfə,...).

Different concepts, therefore, which if effectively integrated can do a lot for motivation.

Desires can be regarded as sources of emotional energy, which provide the initial emotional drive. A desire for recognition, fulfilment or economic security, for example, creates the energy needed to get going.

Goals can transform this emotional energy into concrete paths and become directional channels of energy.

For example, if the wish is 'I would like to be a reference in my professional field', goals that can help to fulfil it could be to decide to publish two articles within six months in journal Y; to complete research X within three months; and to give a presentation at the annual industry conference'.

Without goals, desires remain fantasies; without desires, goals can be cold and devoid of meaning or sense.

When a goal is aligned with a deep-seated desire, a powerful motivational cycle is created: desire fuels commitment to the goal, and each progress towards the goal reinforces desire.

So, coming back to the questions addressed to young people who are starting out on a path, I think we have to find questions that help them:

- express what they really want, beyond external expectations, to identify authentic desires

- understand how they are transforming these desires into concrete goals.

Goals and desires represent two complementary components of motivation. Desires tell us 'why' we want something, while goals show us 'how' to achieve it. If we learn to harmonise these elements, we transform our aspirations into concrete realisations, creating a personal and professional path that also satisfies the child in us!

*Founder&Partner bbsette - Consulting, Training and Professional Games.

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