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Google, new Gmail functions and Ai search in Lens arrive

Major new updates to enrich and simplify the experience in Google suites

by Marco Trabucchi

3' min read

3' min read

Over the past few days, Google has announced important innovations that aim to enrich and improve the user experience. These updates concern the popular Gmail mail service and new search functionality in Google Lens thanks to AI.

Gmail will remind you of deadlines and incoming packages quickly and intuitively

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Gmail will be affected by an update for the summary tabs designed to help users quickly find important information in their inbox. In other words, those 'boxes' between the subject and body of emails that already make tracking information in emails immediately obvious. The new functionalities are designed to help find exactly the right information in the moment of need. "Receipts, invoices, travel confirmations, dinner reservations: important details that often get lost between apps and emails," Google explains.

With the new functionalities, the platform itself will 'sift' through the incoming e-mails to extract useful information on purchases, travel, shipments and bookings, so as to highlight them in the search results and make them even more easily and intuitively accessible, without users having to perform time-consuming searches through the incoming messages. In addition, there will be an 'Coming Soon' section at the top of his or her inbox, where all details contained in messages will be visible when relevant. In other words, "once the estimated delivery date of a purchase is two days away, the section will display the purchase summary tab, allowing you to see when your package is on its way," Google specifies.

The summary sheets will be made effective with four most common types of e-mails:

- e-mails on purchases: the tabs will offer information on the status of shipping, details on products purchased (in many cases this already happens, but Google promises greater effectiveness and, above all, information updated in real time)

- email on events: future events found in the body of the email can be displayed or added to the calendar

- email on bills: tabs will highlight bills, offer to view them, pay them or set reminders on Google Tasks close to the due date

- emails on travel: they will immediately show at the top important information on check-ins to be made, flights but also possible hotels.

This is an optimisation of the platform, which should arrive on iOS and Android devices as early as this week. For the time being, however, it will only affect the shopping category, and in the coming months it will also affect the travel, invoices and events categories.

Lens: new ways of asking questions with Ai using video and voice

Also on the way are a series of important updates for Google Lens that promise to significantly improve the way people interact with the smartphone camera. After incorporating generative artificial intelligence into Google Lens at the beginning of the year, with 'AI Overviews', an AI-generated overview with requested information, comes another significant new feature that enriches the search experience: support for video queries.

Users will be able to obtain information on moving objects, opening up new possibilities for learning. Imagine, for instance, that you are looking at an aquarium and want to know more about a particular fish: simply record a short video with Google Lens and ask a question. Google's artificial intelligence will interpret both the video and the question, providing an overview Ai with additional links to learn more about the topic. To use this function, users will have to open Lens in the Google app, hold down the shutter button to record a video and simultaneously ask a question out loud.

A further simplification of the visual search process will come with the possibility of asking voice questions while taking a photo with Lens. By pointing the camera and holding down the shutter button, one can ask relevant questions and get answers. A feature that will be of particular interest to shoppers. Google, in this respect, promises that product information will be more detailed, including key information about the searched product, including reviews, price information from various retailers, and places to buy it. This possibility is realised by combining artificial intelligence with Google's Shopping Graph, which contains information on more than 45 billion products.

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