GymBeam bets on Italy and opens a logistics hub in Legnano, Lombardy

GymBeam, a Slovakian company operating in the sports nutrition and fitness sector, is investing in Lombardy with the inauguration (on 29 January) of a highly automated logistics facility in Legnano: a 15,000 square metre hub, designed to process up to 12,000 orders a day, which represents a strategic step in the group's growth in the Italian market, as CEO Dalibor Cicman explains: 'The opening of this new hub represents an important step towards being closer to our customers. The new warehouse in Legnano allows us to deliver orders within 24-48 hours to Italy, Germany, Austria and Switzerland. Thanks to AutoStore technology and a robotic arm system, we can process and ship orders faster and more cost-efficiently, which translates into better service and more value for our customers".

Italy is one of the priority markets for the company founded in Slovakia in 2014, which has become a European player with direct-to-consumer, predominantly online distribution and a catalogue of over 7,000 products including supplements, functional foods, clothing and fitness accessories.

'The Italian supplement market is among the most sophisticated and dynamic in Europe, with an estimated value of around EUR 5 billion,' explains the CEO. 'Demand is growing strongly not only for sports nutrition, but also for functional foods and longevity-oriented products. Italian consumers are very informed and demanding in terms of quality, transparency and service. Together with the rapid growth of e-commerce, this makes Italy a competitive but very attractive market with strong long-term growth potential. Looking ahead, we also plan to open our first physical shop in Italy based on the 'fitness hub' concept, which will allow customers to experience the brand offline, connect with the community and access expert advice, with integrated Q-commerce options'.

Objective: to become the leading e-commerce brand for sports nutrition and products in our country within the next three years. "We closed 2025 reaching 220 million euros in revenues, up from 200 million in 2024. The Italian market is also showing a particularly positive dynamic: turnover has risen from €2.5 million in 2023 to €5.8 million in 2024, closing with around €10 million in 2025. In the coming years, our ambition is to significantly increase the share of Italy, aiming at greater customer loyalty, higher repurchase rates and an ever-expanding product ecosystem, increasingly adapted to local needs,' Cicman concludes.

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