EUMETRA SURVEY

For the under-35s, health and relationships matter more than money and work

For four out of five, the quality of life is satisfying. But the survey reveals a gap between the level of satisfaction in a field and its importance in life

by Marta Casadei and Michela Finizio

Movida  (Imagoeconomica)

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

Those who imagine them to be a generation in the grip of dissatisfaction, in search of a better quality of life to be found perhaps across the border where the labour market is more dynamic and wages are higher, are in danger of being wrong and very wrong. Because four out of five young people are already satisfied with their quality of life (36% say they are very satisfied) and, at the top of their list of priorities, they do not put employment and money but health (mental, very important for 85% of people, and then physical) and relationships, with family and partner.

RANKING DELLE PRIORITÀ

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Health, mental and physical, and relationships weigh heaviest on well-being

This profile emerges from a survey conducted for Il Sole 24 Ore between 1 and 4 May 2026 by Eumetra, in partnership with the Fair Foundation, on a sample of one thousand people aged between 18 and 35. A generation that seems to have changed its agenda and goals compared to previous ones. Perhaps also driven by dissatisfaction with certain more material areas such as work (which is of great importance to only one out of two people, less than free time) and money. Or forged by socially traumatic events such as the 2020-21 pandemic, particularly among 18-24 year olds. "Among young people," comments Matteo Lucchi, CEO of Eumetra, "a new conception of quality of life is emerging, one that prioritises wellbeing and personal balance and downgrades the professional sphere. Mental and physical health are the top priorities, together with the quality of relationships and the availability of time for oneself'.

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SODDISFAZIONE NEI DIVERSI AMBITI

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The gap between satisfaction and the importance of an aspect of life

This does not mean that everything is going well, because the survey shows a gap between the level of satisfaction recorded in one field and the importance that this has in their lives: 'There is a big gap,' Lucchi continues, 'between what young people consider important and what they actually manage to live with satisfaction: from health as a whole to work, to economic resources and free time. It is a sign that tells of the gap between expectations and reality and highlights widespread fragilities. A concrete invitation for institutions, businesses and territories to rethink the very concept of generational well-being'.

The gaps in question are perhaps the real 'knots' to be unravelled, where the importance attached to certain dimensions is not reflected in adequate satisfaction: mental health is very important for 85% of young people, but only 42% are fully satisfied. The money available - although lower in the ranking of priorities - matters a lot to 70%, but only 26% say they are very satisfied. Work, then, is important for 54%, but satisfies only 27%.

Work, study, leisure and the role of Ai

Although employment has slipped down the list of priorities, it is still a central issue in the lives of young people: one in three is dissatisfied with career opportunities and 36% are dissatisfied with their pay, while 41% give work-life balance a substantial rating.

IL LAVORO

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In this context, the impact of Ai on the quality of life is also viewed positively: 27% believe that artificial intelligence has very positive effects, while almost half place themselves on an intermediate evaluation. The relationship of the under-35s with this technology is ambivalent: it is used (30% say often and 11% always) and recognised as useful (62% cite increased productivity and time savings among the benefits), but raises fears about technological dependence (43%) and job losses (43%).

Among the students, the highest satisfaction relates to career possibilities at the end of their studies (45%) and to relations with classmates or colleagues (43%). The training received fully satisfies 40%, while relations with lecturers stand at 37%. Weaker is the possibility of reconciling study and free time, indicated positively by only 31%.

LA FORMAZIONE

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On the other hand, leisure time is not considered an accessory but among the main KPIs of well-being. Young people associate it above all with the possibility of regaining energy, cultivating passions and maintaining a personal balance. Four out of ten under-35s would like more time to dedicate to themselves and 44% would like more physical or analogue activities, against 20% who would prefer digital activities. Despite the centrality of digital tools in everyday life, the ideal of well-being therefore seems to be shifting towards more concreteness, physicality and presence.

TEMPO LIBERO

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The future and concerns

While the under-35s in the sample (who in 44% of cases consider themselves less fortunate than previous generations) are certain that Ai will affect - either positively or negatively - their well-being, when asked about the medium-term future they imagine an improvement in their money (57%), work (53%), relationships with their partners (50%) and housing/home (47%).

IL FUTURO

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In the meantime, also in order to understand what awaits them, their eyes are on what is happening in the world: the global economic context and the political context, also global, (58%), are the main concerns of young Italians, followed by the national economic situation (57%), the Italian political situation (51%), pollution and climate problems (48%) and, finally, city safety (31%).

LE PREOCCUPAZIONI

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L’IMPATTO DELLE PREOCCUPAZIONI

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