Interior design: Henoto is growing and aims for revenues of €180 million by 2026

“Every year is important, given that Henoto, as a company, started out in 2016 with a turnover of just 15 million and has since grown steadily at a rapid pace. This year, however, is particularly significant.” Antonio Bruzzone, CEO of the BolognaFiere exhibition group, looks back at the history of the group’s stand-fitting company which, ten years after its foundation, is now a holding company with three Italian subsidiaries (Tecnolegno, Fontemaggi and Fratelli Graziano), with 20 offices worldwide, over 300 employees and aims to exceed €180 million in revenue by 2026 (up from €135 million in 2025), accounting for almost 50% of the BolognaFiere group’s consolidated turnover (€306.7 million in 2025). Henoto spa alone, which closed 2025 with revenues of €85 million, aims to reach €100 million in revenues.

“Organic growth, through internal expansion, without taking any acquisitions into account,” explains Bruzzone, adding that the group is expected to finalise a deal in Mexico shortly to acquire and set up a fully-fledged production site.

The goal is ambitious: to become a leading provider for businesses, a global partner that not only creates their exhibition stands but also supports their growth in Italia and abroad, designing showrooms and any other type of facility, including the furnishings. After all, Henoto’s growth (both as a company and as a group) has followed precisely this path: ‘through constant national and international development and a steady expansion of the services we offer’, adds the CEO.

Today, Henoto and its subsidiaries have greatly diversified their areas of operation: in fact, they produce not only temporary structures for trade fairs but also fittings and furnishings, for example, for sporting events (it was part of Casa Italia for the Paris and Milan-Cortina Olympics), for showrooms and shops, and for the hospitality sector. It is precisely this latter sector that the group is focusing on most in the medium term: “Currently, retail and contract are worth around ten million euros,” explains Bruzzone, “but it is a sector with great potential and we want to grow further.”

As for international expansion, it is interesting to note that Henoto continues to grow in the United States as well, despite the difficulties associated with tariffs, thanks above all to the comprehensive strategy the group has adopted in tackling this market, where it has several operational sites, including a joinery workshop in Atlanta and an office in New Jersey: this has enabled the company to overcome certain customs barriers but, above all, to guarantee customers fast delivery times and high-quality products. As a result, the US has generated €15 million in turnover, which is expected to rise to €18 million by the end of the year. China is also performing well, accounting for around €10 million, as are the Gulf countries, where the strategy of diversifying services has been particularly helpful: “Everything is currently at a standstill as far as trade fair stand construction is concerned,” explains Bruzzone, “but we are working extensively in the retail sector, because shops want to be fully prepared to reopen when the market picks up again.”