Big Tech

Here is Atlas, so OpenAI launches a titanic challenge to Google Chrome

Sam Altman's move to enter the browser market, where Google has 3 billion users

by Biagio Simonetta

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

But OpenAI, producer of ChatGPT, seems to already have quite a broad shoulders, which is why the announcement that has arrived in the last few hours already has all the hallmarks of a breakthrough. Sam Altman, in a live broadcast on YouTube, unveiled OpenAI's first web browser. It is called Atlas, and it marks the official entry of the San Francisco-based company into one of the busiest and most strategic fields in the digital world: that of web browsers.

A world that has always been dominated by Google. But now the goal is clear: to turn artificial intelligence into a new gateway to the internet, shifting the centre of gravity of online search from keywords to natural dialogues.

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Altman called it a 'rare once-in-a-decade opportunity to rethink what a browser can be and how to use it'. The idea, in essence, is for Atlas to become much more than just a browser, and to become a kind of assistant capable of exploring the web on its own, interpreting users' requests and returning pre-processed answers, without forcing them to switch from one site to another.

Certainly, a situation that breaks the old Internet pact (you create the content, and the search engine directs the traffic to your site). This is a very delicate chapter, and the launch of Atlas, in fact, heightens its urgency.

But there is treasure in the way. Today, the global Internet browser market is valued at about USD 73.3 billion and is expected to reach about USD 125 billion by 2032, with a compound annual growth rate of about 7 per cent.

The new browser debuts on Apple's computers (the MacBooks), with a release planned for Windows, iOS and Android in the near future. Among the more advanced features is a mode called 'agent mode', which allows the AI to navigate on behalf of the user. What does this mean? Essentially, Atlas can click, read and summarise information online, explaining step by step what it is doing and where it is getting its data from. "It's using the internet for you," Altman said during the video presentation.

It should be added that the transaction comes at a crucial time for OpenAI. The company, based in Mission Bay (San Francisco), is now valued at over 500 billion and boasts over 800 million ChatGPT users (most of whom use the service for free). But the former start-up co-founded by Sam Altman and Elon Musk is still looking for a sustainable business model, and the browser could become the key to generating direct advertising revenues, retaining some of the traffic that today inevitably flows through Google

The comparison, however, is as said titanic. Google Chrome, with its 3 billion global users, remains the absolute benchmark of the market and continues to evolve thanks to its integration with Gemini, Google's artificial intelligence engine.

However, this is not the first time that a new browser has challenged a seemingly unbeatable giant. After all, in 2008, when Google launched Chrome, Microsoft's Internet Explorer seemed unassailable. Within a few years, Chrome's speed and simplicity overtook it, forcing Microsoft to start from scratch with Edge. Since then, however, there has been no history. But Sam Altman has already made it clear that he likes to rewrite history.

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