Affordability, premium wines and a focus on exports feature in the new strategy
A return to the essence, almost to the very origins, of the vision and dream of Lucio Tasca d’Almerita, who brought prestige to his winery and, through his insights, contributed to the growth of Sicilian wine. This is what Lucio Pensiero represents: the new wine with which Tasca d’Almerita revives Lucio’s vision and transforms it into a key to the future. There will be 5,580 0.75-litre bottles, alongside Magnums and 3- and 5-litre formats, with the larger sizes also intended for collectors. The limited production reinforces the wine’s positioning and its status as a collector’s item.
The story dates back to 1984, when Lucio Tasca introduced Cabernet Sauvignon and Chardonnay to Regaleali, becoming one of the first in Sicily to take a chance on international grape varieties. Lucio Pensiero is building on that vision: the vintage is 2022, featuring Cabernet Franc, Merlot and Cabernet Sauvignon grown at Regaleali – not to replicate a Bordeaux blend, but to express the character of the Sicilian estate.
“My father Lucio was one of those men who could see beyond the obvious. This wine is born not only out of gratitude, but also out of a desire to carry on his legacy,” says Alberto Tasca d’Almerita, the eighth generation of the family to run the winery.
The deal comes at a time when the company is seeking to enhance the value of its brands and strengthen its international presence. In 2025, turnover stood at 16.8 million euros, compared with 17.3 million the previous year, whilst EBITDA reached 3.85 million, equivalent to 22.9 per cent of revenue. Exports accounted for €6.3 million, representing 37.6 per cent of turnover. Germany and the United States are key markets and, following the reorganisation of importers, the new sales management has focused on consolidating agreements and revitalising overseas sales. Germany, in particular, was identified by Alberto Tasca as the company’s main export market.
It is within this context that Lucio Pensiero goes beyond simply launching a new label. The limited production run, the large bottle sizes and the entry into the auction circuit point to a strategy focused on the high-end market and the building of value over time. The wine is being presented in Rome by Pandolfini and serves as a preview of the auction dedicated to fine and collectable wines scheduled to take place in Florence in November 2027, when the large-format bottles will also be auctioned.
