Family high jewellery: the dynasties of made in Italy
The unique coral pieces of Nocito in Sciacca, the memento mori of Codognato in Venice and the semi-precious stones of Fratelli Piccini in Florence. Three dynasties, three cities and their three styles of creation.
by Silvia Paoli
Is it possible that an artistic gesture, a sensitivity to stone, a vision travels down the generations like an inheritance, almost inscribed in DNA? And that a place - with its genius and energy - imprints a subtle trace in those who grow up there, shaping their destiny? Three families. Three symbolic places in Italia. Epigenetics of high jewellery, in three exemplary stories.
The Gold of Florence
Elisa Tozzi Piccini is the managing director of Fratelli Piccini, a jeweller's shop on Ponte Vecchio for 103 years, which has just opened a space in Via Roma in Florence. She has experienced the company founded by her great-grandfather since she was a child: 'With my grandmother I used to go to the centre, go up to the workshop where my uncle and grandfather were. It was my toyland: I would see the material take shape, I would draw and my uncle would teach me dry engraving'.
After studying at the Gemological Institute of America in Los Angeles, Elisa returned to bring her contribution as the fourth generation to the family business. The stories of the Piccini's ability to read stones are almost legendary. "Mum is the worst draftsman in history," she jokes, "but she has an extraordinary knowledge of stones, gained only through practice. She understands provenance, saturation, quality: few people in Europe have an eye like hers'. Elisa followed her to the Basel fair. "We would look at and compare stones for hours. Coloured ones, such as rubies, are more intense red in the north, but then, when they arrive in Florence, they lighten. And it changes the value by tens of thousands of euros per carat'. She remembers her mother's bright eyes if a stone, in Florence, turned out exactly as they had imagined it: 'They would say: "You got a bargain"'. Today, Elisa conveys this expertise through direct dialogue with customers in the new space on Via Roma: 'Bringing them into the stories of the creations is what I really like to do'. She succeeds very well.
The coral of Sciacca

