Hip Horeca Professional Expo arrives at BolognaFiere

In mid-October, from 19 to 21 October to be precise, BolognaFiere will host the first Italian edition of Hip, Horeca professional expo, a format dedicated to innovation 4.0 in the Horeca world. It is a professional business platform for the hospitality sector dedicated to entrepreneurs and decision-makers in bars, restaurants and hotels.

Hip comes from Spain and is a multi-specialised event involving the entire hospitality ecosystem and will feature an exhibition area with the participation of more than 300 companies presenting products and services for the Horeca world. The main sectors of the event will be: Digital World, Smart Kitchens & Equipment, Foodservice Solutions, Design & Experience, Automated Foodservice, Coffee, Bakery & Gelato, Steakhouse, Selected Brands, Wine & Spirits, Health & Safety, New Concepts & Franchises, Delivery & Food As A Service. The arrival of Hip in Italia represents an extension of a trade fair developed in Spain, which has just concluded its tenth edition in Madrid with the participation of over 60 thousand professionals, more than a thousand exhibiting companies and over 700 international speakers involved in the Hospitality 4.0 Congress, which has become the world's largest forum dedicated to Horeca trends.

"With this event, we want to consolidate a meeting point created by and for the hospitality sector, where professionals are placed at the centre to help them evolve their activities towards more competitive models," explains Manuel Bueno, Director of Hip Italia. "For this reason, we are counting on the most relevant voices of the moment and the latest market developments, which will accelerate this transformation in order to achieve a more profitable, efficient, sustainable and resilient sector.

This autumn's appointment in Italia is part of a phase of transformation for the hospitality industry, affected by changes in consumption models, the introduction of new technologies and growing attention to the themes of sustainability and operational efficiency. In this context, Hip is proposed as an opportunity for updating and comparison for operators and companies in the supply chain. Over the course of the three days in the capital of Emilia Romagna, more than 10,000 professionals including entrepreneurs, managers and sector operators are expected, with the aim of encouraging direct comparison between demand and supply and updating on the main innovations available on the market. The programme will be complemented by a series of networking activities dedicated to building professional relationships and collaboration opportunities. These will include the Horeca New Business Models Awards, the industry's most prestigious awards that will recognise companies that are driving innovation in hospitality. In fact, the model on which Hip is based integrates moments of professional updating and activities oriented towards business development, with the aim of offering useful tools to companies in an evolving competitive context.

The Italian edition is part of this path, with the intention of replicating in the domestic market a format that has already been tested internationally. "The arrival of Hip - Horeca Professional Expo at BolognaFiere represents a further step in the process of strengthening our positioning as an international platform for highly specialised sectors," emphasises Antonio Bruzzone, CEO of BolognaFiere. Bringing a successful European format to Italia means offering hospitality companies a concrete tool to address the major transformations underway - from technological innovation to sustainability and the evolution of consumption models. Our goal is to create an ecosystem in which content, business and networking are integrated, generating real opportunities for operators and contributing to the competitive growth of the entire Horeca supply chain, in an increasingly global and dynamic context