Historical brands, reached one thousand: 375 in the food sector

Historical Brands reach one thousand. Within the National Register, the one thousandth certificate was awarded by Mimit to the brands of 'Italian companies of excellence historically linked to the national territory'.

This was reiterated by Minister Adolfo Urso during his speech at the event 'Dal sapere al saper fare' (From knowledge to know-how), promoted by the Association of Historical Brands of Italy: 'We have now reached the threshold of 1000 registered historical brands, i.e. companies with over 50 years of continuous activity that produce excellence and that everyone envies us. Made in Italy' has become a brand of excellence, but it is the place of production, it is the style, the culture, the quality that everyone would like to have in their product'.

Italy, added the president of the Association of Historical Brands of Italy, Massimo Caputi, 'was the last country to value historical brands: in France, for example, there are 12 chains of historical brands, in Italia we finally have one and we have passed the 1,000th registered historical brand. However, we have a shocking imbalance between demand and supply of skills. We need skills that we cannot find'.

What emerged during the event, in fact, is that in Italian companies almost one in two recruitments is now difficult to find. In the construction and engineering industries, recruitment difficulties exceed the critical threshold of 60 per cent, with an average of 4.5 months needed to identify the required professional figures.

'Currently,' explained Giovanni Brugnoli, President of the Foundation of Enterprises and Skills for Made in Italy, 'about 46% of the profiles sought are difficult to find, with peaks of over 60% in the construction and engineering sectors. This critical situation is mainly due to the distance between the training system and the production system, as well as the lack of adequate technical and operational skills'.