Holiday rentals, August pushes prices up to EUR 1,300 per week

August is confirmed as the most expensive month of the summer for those choosing a holiday home by the sea. In the most popular seaside resorts, weekly rents now exceed one thousand euro for a two-room apartment, with peaks of 1,300 euro in Porto Cesareo and 1,200 euro in Alghero and Gallipoli.

This is what emerges from an analysis by the Centro Studi SoloAffitti, according to which the national average rent for a week in a furnished two-room apartment is €887. Compared to summer 2025, prices are up by up to 30% in the most dynamic destinations, while the jump between July and August averages 45%.

The geography of prices confirms the primacy of Puglia and Sardinia. In Porto Cesareo, a two-room apartment goes from 450-650 euro per week in June to 1,100-1,300 euro in August. In Alghero, prices rise from 450-550 euro at the start of the season to 1,000-1,200 euro in the central weeks of the summer. Similar dynamics in Gallipoli, where rents rise from 550-600 euro in June to 1,200 euro.

The trend in Versilia is more stable. In Lido di Camaiore, prices fluctuate between 700 and 900 euro per week between June and July, reaching 900 to 1,100 euro in August. Rimini, on the other hand, remains one of the most affordable locations among those monitored, with rents ranging between 350 and 450 euro in June and between 650 and 850 euro in the most popular month.

According to the analysis, the phenomenon is linked to an increasingly concentrated demand in the central weeks of summer. While prices grow by an average of 15-20% between June and July, the real leap occurs between July and August. What makes the difference is still above all the location of the property: flats in the first row by the sea maintain high prices, while a few hundred metres further back there are significant reductions in rents.