Homepanda acquires Relab Italia
The Group now integrates a network of around 250 professionals, in which the aggregated entities maintain operational autonomy and territorial identity, while benefiting from a common industrial platform
by Real Estate Editor
Homepanda has finalised the acquisition of 100 per cent of the share capital of Relab Italia, completing the integration process started with its majority stake in January 2025. The transaction consolidates the creation of an Italian real estate hub, based on a proprietary technology platform capable of accelerating the growth of aggregated real estate networks. With the move to full integration, Relab enters fully into the Group's industrial structure, with total alignment on processes, data and objectives. On the ground, the brand and local presence remain unchanged, strengthened by a central platform that allows for greater decision-making speed and investment capacity.
In fact, Homepanda's technology platform allows the industrialisation of key processes such as customer acquisition, sales funnel management, opportunity allocation and operational support to agents, freeing up time and resources to be reinvested in service quality and territory performance.
With the full entry of Relab Italia, the Group now integrates a network of approximately 250 professionals, organised according to a hybrid model that combines: the national scale and technological power of Homepanda, with a proprietary platform designed to support the structured growth of real estate networks and transform market access into a measurable, replicable and scalable process; a strong and recognised physical presence in the Rome marketplace; vertical technical know-how; and flexible operating formulas, already validated in the field.
The model differs from traditional real estate franchising models because it does not impose rigid formats or uniform commercial standards: the aggregated realities maintain operational autonomy and territorial identity, while benefiting from a common industrial platform.
This set-up allows the Group to operate with significantly higher execution speed, operational precision and growth capacity than traditional models, offering agents professional opportunities that are difficult to replicate outside of an industrial platform.
On the strength of a well-established competitive advantage and a production value of 7.2 million euro (+120% over 2024), the management confirms its strategy for 2026: to strengthen the Group's position as a benchmark in the hybrid estate agency market.
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