Real estate brokerage

Homepanda acquires Relab Italia

The Group now integrates a network of around 250 professionals, in which the aggregated entities maintain operational autonomy and territorial identity, while benefiting from a common industrial platform

by Real Estate Editor

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Homepanda has finalised the acquisition of 100 per cent of the share capital of Relab Italia, completing the integration process started with its majority stake in January 2025. The transaction consolidates the creation of an Italian real estate hub, based on a proprietary technology platform capable of accelerating the growth of aggregated real estate networks. With the move to full integration, Relab enters fully into the Group's industrial structure, with total alignment on processes, data and objectives. On the ground, the brand and local presence remain unchanged, strengthened by a central platform that allows for greater decision-making speed and investment capacity.

In fact, Homepanda's technology platform allows the industrialisation of key processes such as customer acquisition, sales funnel management, opportunity allocation and operational support to agents, freeing up time and resources to be reinvested in service quality and territory performance.

Loading...

With the full entry of Relab Italia, the Group now integrates a network of approximately 250 professionals, organised according to a hybrid model that combines: the national scale and technological power of Homepanda, with a proprietary platform designed to support the structured growth of real estate networks and transform market access into a measurable, replicable and scalable process; a strong and recognised physical presence in the Rome marketplace; vertical technical know-how; and flexible operating formulas, already validated in the field.

The model differs from traditional real estate franchising models because it does not impose rigid formats or uniform commercial standards: the aggregated realities maintain operational autonomy and territorial identity, while benefiting from a common industrial platform.
This set-up allows the Group to operate with significantly higher execution speed, operational precision and growth capacity than traditional models, offering agents professional opportunities that are difficult to replicate outside of an industrial platform.

On the strength of a well-established competitive advantage and a production value of 7.2 million euro (+120% over 2024), the management confirms its strategy for 2026: to strengthen the Group's position as a benchmark in the hybrid estate agency market.

'With the completion of the acquisition of Relab Italia,' said Alessandro Alberta, ceo & founder of Homepanda, 'we demonstrate that technology, if designed as an industrial platform, is an extraordinary multiplier of value. Homepanda was created to aggregate territorial excellence and make it grow faster, without distorting its identity. Relab is a perfect example of how people, skills and technology can scale together'.

"Fully joining Homepanda," added Maria Laura Tresoldi, General Manager of Relab Italia, "means accessing a platform that amplifies our model. Technology does not replace the work on the ground, but enhances it: it allows us to grow as an organisation, offering customers and agents a more evolved, efficient and sustainable real estate experience over time".

Founded in 2018, Homepanda is a tech company that combines digitisation with a network of professionals on the ground. Centralisation, standardisation of processes and the development of technological tools dedicated to agents and clients make it possible to offer a superior customer experience, shortening sales times and maximising realisation prices.
Founded in 2019, Relab Italia is not a simple agency, rather a network of real estate laboratories that combines years of experience in the construction and real estate sector with a digital-oriented approach and new market needs.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter RealEstate+

La newsletter premium dedicata al mondo del mercato immobiliare con inchieste esclusive, notizie, analisi ed approfondimenti

Abbonati