Media

Houses, business and floor plans: the property reality show spotlights surveyors

The partnership with Cassa and the National Council of Surveyors will continue until 2027. Thirteen professionals – more than double the number in 2025 – will be supporting the Real Time programme “Casa a prima vista”

Una fase di lavorazione di «Casa a prima vista», su Real Time

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The only thing missing from “Casa a prima vista” was the surveyor. Or rather: he was already there, but now he’s really taking charge of the premises. The number of professionals had risen from three in 2024 to six in 2025; in the new series there will be thirteen, selected from across Italia, with a role that goes beyond the traditional spot inserted between a flat viewing and the final verdict. The partnership between Cassa Geometri, the National Council of Surveyors and Graduate Surveyors, the Italian Surveyors’ Foundation and Real Time has in fact been renewed and extended until the end of 2027.

It’s a small sign, but it illustrates well just how much the home has become a television genre in its own right. People buy them, sell them, renovate them, judge them and, above all, watch them. And so, within one of Real Time’s most recognisable formats, those who, away from the cameras, have to deal with the less spectacular side of things – planning permission, building safety, energy efficiency, accessibility, block management and property management – are now taking centre stage.

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The campaign is called “Il Geometra è di casa” and was launched in 2024. The third series will run alongside three seasons of “Casa a prima vista” – from September 2026 to December 2027 – and will produce a total of over fifty videos, including adverts, in-depth features and special programmes, with coverage extending from television to digital and social media.

The first block of the upcoming season will feature 26 episodes structured around a ‘Question and Answer’ format. From February 2027, the series will introduce ‘Expert Advice’, which is set to continue into the autumn season. In short, the surveyor won’t just be called upon when it’s necessary to work out whether a wall can be knocked down: he’ll become a permanent editorial fixture within the programme’s universe.

And this is probably the most interesting aspect of the whole project. “Casa a prima vista” starts with the most basic of television desires – peeking into other people’s homes – but builds a narrative around that curiosity which inevitably runs into very real problems. Buying a property also means knowing exactly what you’re buying; renovating it means navigating a maze of regulations, costs and planning permission. In short, the property reality show uncovers the bureaucracy – and even attempts to make it telly-friendly.

For Cassa and the National Council, the aim is equally clear: to use a popular programme to modernise the image of a profession which, in the public imagination, still risks being confined to floor plans, land registry records and local authority paperwork. The thirteen participants are, in fact, practising professionals who are genuinely active in the local area, called upon to demonstrate a range of skills and answer questions from members of the public.

It is the natural evolution of a presence that has grown season after season: first the adverts, then the in-depth features, and now the professionals appearing directly in front of the camera. And at that point, amidst impossible floor plans, crucial terraces and kitchens that ‘need a complete overhaul’, the surveyor is left with a task that is almost revolutionary for television: to explain whether that dream home, as well as being appealing, is also structurally sound.

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