Industry

Honda: what the future holds for two- and four-wheeled vehicles. New model in Atessa

From the V3 with an electric compressor to the new Africa Twin, Honda Europe’s president, Hans De Jaeger, discusses Honda’s plans for motorbikes, the Italian factory and electrification.

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

At Eicma 2026, taking place at Fiera Milano until 8 November, Honda is presenting the V3R 900 E-Compressor in a pre-production configuration, the new Africa Twin with driver assistance systems, the Fireblade and the all-new Adv125. We spoke to Hans De Jaeger, president of Honda Motor Europe, who confirmed the role of the Italian plant in Atessa and outlined the Japanese manufacturer’s plans regarding new engines, safety and electrification.

When will the V3R 900 E-Compressor, featuring the new supercharged V3 engine, go into production?

Loading...

“The model on display in Milan is already a pre-production version. We are very close to series production: I cannot give a date yet, but the wait will be short.” The motorbike is powered by a 900 cc V-twin engine with an electrically driven supercharger, capable of managing the boost regardless of engine speed.

What future do you envisage for the Atessa plant?

“Atessa is one of Honda’s key production sites in Europe and has been operating at full capacity for several years running. Its importance is set to grow further with the arrival of the Adv125, which will be built in Italia. We will continue to assign models that are important for the European market to this plant.” The new 125 draws on the styling of the ADV350 and X-ADV scooters, bringing it into a displacement category accessible with an A1 licence. De Jaeger also highlights the contribution of the research and development centre in Rome, where the X-Adv project was conceived. At the same time, Honda has opened a factory in Turkey, a market it is targeting for growth in the two-wheeler sector.

Africa Twin: more safety technology

The new CRF1150L Africa Twin has undergone a major overhaul, and the Adventure Sports version introduces Honda Sensing Ride, a driver-assistance system that also utilises radar, featuring adaptive cruise control. This is a direction which, according to De Jaeger, will become increasingly important.

What will be the key innovations for Honda motorbikes over the next five years?

“As well as electrification, safety is a priority. Honda aims to achieve zero fatalities in accidents involving its vehicles by 2050.” The range’s new technological features will therefore include systems designed to help motorcyclists maintain a safe distance from other vehicles and reduce the risks whilst riding.

The WN7 marks a step forward in electric motoring. How much are you focusing on battery-powered motorbikes?

“Globally, we have 16 electric models, whilst in Europe we currently offer three – or four if you include the pedal-assisted bike. We are ready to increase production volumes, but we do not want to force the market: expansion will depend on actual demand and customer needs.” At EICMA, Honda also unveiled the RN0, the brand’s first pedal-assisted mountain bike, further expanding its range in the electric sector.

Italian market

Italia remains Honda’s leading European market for two-wheelers. As for cars, De Jaeger confirms the central role of hybrid powertrains: sales in Italy had already exceeded 10,000 cars by October, with the aim of

to end the year at 13,000. The group, however, has no intention of responding to Chinese competition with a price war.

Copyright reserved ©

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti