Hopafin launches Harves, new luxury residential player

A new player enters the sector of residential transactions in the luxury segment, aiming to combine the experience in knowing how to manage the capillarity of a commercial network with an already rooted presence in high-standing, not only real estate. From Hopafin Spa - the holding company from which have sprouted, among others, the Tecnocasa Group, the Kìron credit mediation network and the luxury property rental company, Roseto - a new entity is born: it will be called Harves and will be, within the group, the company specialised in brokerage - both sales and rentals - of the luxury residential segment.

"No franchising, but direct management," explained Andrea Pasquali, managing director of Hopafin Spa. "For the sale we envisage properties in a range of values from two to 100 million, with an actual average value, for most transactions, between five and 10 million. For leasing, average rental values around EUR 100,000. In three years, we aim for three locations, Milan, Madonna di Campiglio and Rome (and in the future also Forte dei Marmi and Porto Cervo). In the next few years, the goal is to have about ten sales points and to increase from the current four to 100 specialised and multilingual agents in ten years. We want to become,' Pasquali concluded, 'the point of reference for customers looking for high-quality solutions, creating an authentic bond with them thanks to the Group's presence in nine countries and Roseto's connections on a dozen international portals.

Harves aims to create synergies precisely with Roseto, the network that offers rental housing solutions (currently around 100) and which also aims to add Roseto Experience, a set of around thirty flats, over the next two years, accompanied by services, in the Anglo-Saxon logic of the so-called serviced apartments.

While purchases and sales fell by 10% last year, those in the luxury segment grew by the same amount (+10%). Seventy per cent were international buyers versus 30% Italians. In the majority of cases, the purpose of purchase is related to exclusive use, as a first or second home. The speculative objective is in the minority and averages around 10-20 per cent.