Home, willingness to spend under EUR 119,000 for one in four buyers

Real estate demand in major Italian cities continues to focus on lower budgets. According to an analysis by the Tecnocasa Group's Studies Office updated to June 2025, 23.6% of potential purchasers declare a spending availability of up to 119,000 euro, a share substantially in line with the levels recorded in January and which confirms the prevalence of requests in the market's entry bands. The distribution of percentages in the first three spending brackets remains homogeneous, indicating a market that is not polarised at the top end of the budget.

However, the national average figure differs in the large cities with the highest real estate tension. In Milan and Rome the prevailing bracket is that between 250 and 349 thousand euro, with a concentration of 25.5% and 25% respectively. In the Lombard capital there is also an increase of 0.6% in the same bracket, a sign consistent with the level of sales values and the selection of demand.

At the opposite extreme is Genoa, which achieves a share of 61.8% in the bracket up to EUR 119,000, signalling a market characterised by lower unit values and a greater presence of buyers with limited entry availabilities.

In the regional capitals excluding the large cities, the same budget bracket accounts for 42.9% of requests, in line with the survey at the beginning of the year. The highest incidences emerge in Perugia (67.7%) and Campobasso (77.3%).

The evidence confirms a market characterised by cautious demand, concentrated on limited availability and with a growing gap between metropolitan areas and medium-sized cities. The detected spending ranges also suggest that the tightness of demand does not necessarily coincide with an increase in purchasing power, but with a reallocation towards properties with more affordable values, consolidated suburbs and solutions to renovation.