Home, purchases and prices rise (but Milan slows down a bit)

«Per il 2025 le prospettive dell’Ufficio Studi Gruppo Tecnocasa sono orientate su una crescita delle compravendite, che dovrebbero chiudere intorno a 750mila e dei prezzi (tra +3 e +5 per cento)». Lo sottolinea Fabiana Megliola, responsabile dell’Ufficio Studi del Gruppo, durante la conferenza stampa nazionale che si è tenuta a Milano e che fa il punto sul primo semestre e sulle prospettive di chiusura d’anno.
«Nel primo semestre del 2025 il mercato immobiliare ha continuato a lanciare segnali positivi pur in un contesto geopolitico incerto - spiega Megliola - le compravendite residenziali in Italia sono state 373.395 (+9,5% rispetto allo stesso semestre del 2024). Le grandi città chiudono con un aumento dei prezzi del 2,2%, unica eccezione Genova che registra un calo dei valori dello 0,5%, Bari +6,7%, Milano +1,4%, Roma +2 per cento».
La domanda nelle grandi città a giugno 2025 è concentrata prevalentemente sul trilocale che raccoglie il 40,6% delle richieste. A seguire il bilocale con

On the rental front, 'in the first six months of 2025, rents in the big cities grew by 3.1% for one-room apartments, 2.9% for two-room apartments and 3.2% for three-room apartments,' Megliola continued, 'and in Milan, for the first time since the pandemic, rents have not increased because they have reached levels that are difficult to sustain.

Analysing the socio-demographic profile of those who buy and rent homes, "in Italy the majority of purchases and sales relate to the main home," adds Piero Terranova, analyst for the Tecnocasa Group's Studies Office. "In the first half of 2025, the investment component is in decline, falling to 18% after the record levels reached in 2023 and 2024, when it was close to 20%. The holiday home segment stands at 6.6%, showing a constant, albeit contained, downsizing from 2023 onwards. Of note is the increase in the percentage of singles, which rises to 33% in 2025, thus gaining share compared to 2024.

The trend for residents of large cities to buy homes in the province or outside the city continues. 'In 2025, 38.5 per cent of those living in large cities bought their main home outside their municipality of residence, and in Milan this percentage rises to 57.6 per cent,' Terranova concludes.

As far as the credit sector is concerned, "the first half of 2025 also confirmed solid growth in the mortgage market in Italy," illustrates Oscar Cosentini, president of Kìron Partner SpA. "In the second quarter of 2025, households received loans for the purchase of homes for 14,787 million euro. Operations to support property purchases (+21.3%) and those related to subrogation and replacement (+66.6%) were on the rise. Considering interest rates, according to data provided by the Bank of Italy, the last survey in July 2025 marked a falling average rate of 3.61 per cent. According to internal data processed by Kìron experts, the choice of fixed rate is still the most popular option.