Home, between rises and falls in which cities buying was a bargain

In 2025, the house remained the main safe haven asset for Italians. But not everyone did "good business": interest in rentals has been on the wane after a long period of expansion, while purchases and sales have resumed with momentum thanks to progressively improving credit conditions. What were the most relevant trends in the major cities of the Peninsula and in which districts were the best deals concluded?

Immobiliare.it Insights has analysed the trend in sales and rental prices in 2025 in Italy's 12 major cities and their respective districts. The results show that the home market has tended to be positive in all the major cities, with a 3.3% increase in prices for sales and 6.4% for rents and an average price per square metre of €2,139 per square metre and €13.9 per square metre per year respectively. The only minus sign was recorded in the city of Milan for rents, which decreased slightly by 0.5% compared to the previous twelve months.

As far as sales are concerned, the cities with the highest increases were Florence and Verona, tied (+7.8%), followed by Rome (+6.8%), while for rents we find Genoa (+10.9%), Bari (+10.3%) and Rome again (+9.6%) on the podium. On the contrary, the cities that recorded the least significant increases were Palermo (+2.6%), Venice (+2.5%) and Milan (+2.1%) for purchases and sales, while for rentals, in addition to the already mentioned drop in Milan (-0.5%), Florence (+3.5%) and Bologna (+1.8%) were the cities with the most timid growth.

"The figures for 2025 confirm that bricks and mortar continue to represent a solid and reliable investment for Italians," says Paolo Giabardo, general manager of Immobiliare.it. - In a still uncertain economic context, the house proves to be an asset capable of increasing its value over time and still offers interesting opportunities, especially in the most dynamic urban areas. Improved conditions for access to credit have also helped to reactivate demand, bringing back momentum to buying and selling. For the future too, real estate therefore remains a strategic choice, both for those seeking capital stability and for those looking for return opportunities in the medium to long term'.

Looking at the breakdown by area, the most significant increases in sales occurred in the Genoese districts of Principe and Carmine (+25%, 2,186 euro/sq m), in the Veronese districts of Avesa and Torricelle (+16.5%, 2,474 euro/sq m) and in Firenze Sud (+14.3%, 4.384 euros/sq.m), while the greatest declines were recorded in several neighbourhoods in Palermo (Arenella, Acquasanta and Vergine Maria in the lead, with -12.6% and a price of 1,702 euros/sq.m., followed by -9.3% in Villagrazia and Olio di Lino, where the price per sq.m. reached 1,118 euros) and in the Venetian districts of Burano, Mazzorbo and Torcello, where the price per sq.m. reached 2,303 euros (-7%).