Housing demand, flats between 100 and 200,000 euro sought

The flat is confirmed as the focus of housing demand in Italia, both in terms of rentals and sales. Over the past twelve months, more than 66% of those intending to buy and 91.5% of those looking for a house to rent have directed their searches towards this type of property, highlighting a clear preference for independent solutions. This is what emerges from analyses conducted by Immobiliare.it, which photograph a market still strongly anchored to criteria of affordability and functionality of spaces.

Alongside the centrality of the flat, however, there remains a significant share of demand for detached or semi-independent properties: around one third of buyers are looking at villas, detached houses or similar solutions. This dynamic reflects broader housing needs, but continues to come up against price and availability constraints, especially in large urban centres.

It is precisely in the cities that the polarisation of choices appears even more evident. In Milan and Rome, flats dominate purchase searches, with percentages of around 92% and 82.7% respectively, while in Naples they reach 95%. On the rental market, the figure is even more pronounced, with shares above 90% in all the main cities and peaks of 97.4% in the capital of Campania. In this context, alternatives remain marginal: penthouses and mansards represent the second choice, but with limited incidences.

If the typology is now defined, the real discriminator remains the price. On the rental front, the most sought-after range is between 500 and 750 euros per month, which concentrates more than a third of preferences (36.7%). This is followed by the bands between 750 and one thousand euros (20.5%) and between 250 and 500 euros (18.9%), confirming a demand strongly oriented towards medium-low rents. In the large cities, however, the centre of gravity shifts upwards: in Milan, Bologna, Florence and Rome the budget between 750 and one thousand euros prevails, while only Naples maintains the lower band as the first choice.

There is a similar dynamic in buying and selling, where the most sought-after segment is that between EUR 100 thousand and 200 thousand, which accounts for 37.3% of preferences. This is followed by homes under 100 thousand euro (21.4%) and those between 200 thousand and 300 thousand euro (20.3%). Here again, territorial differences emerge: in the main cities the focus shifts towards the €200-300 thousand bracket, while Naples remains anchored to lower values, signalling a different balance between income, prices and supply.