How Carrefour helps the export of Italian wine and fruit and vegetables

"Carrefour has become a very interesting platform for Italian food: last year we moved products worth €1.15 billion, marking a +42.5% increase in three years," says Christophe Rabatel, ceo of Carrefour Italia since 2020, host of the Farnese d'Or, in the wonderful setting of Palazzo Farnese.

Fruit and vegetables and wine the most successful segments abroad. In the case of wine, there is more. "We have become the country that decides the assortment throughout the Carrefour world and in three years our export in this segment has grown by 128%, to a value of 70 million euro," Rabatel continues. With good peace to the French parent company, one might say.

"The largest volumes are to France, with almost 60% of sales. Among the most exported products are sparkling wines, such as prosecco from Veneto, Lambrusco from Emilia Romagna and spumante from Friuli Venezia Giulia'.

Within these growing volumes, a good market share belongs to Carrefour's private label products, which touched EUR 234 million, up +45% compared to 2018. "More than 80% of so-called private label products come from Italian suppliers, thanks to close collaboration with small and medium-sized local and regional producers," he explains. Within the Italian market "in these first six months 2025, volumes and values are picking up again".

Health food is doing well, with the white meat segment (chicken and pork in particular) growing. More generally, Rabatel sees a declining consumer confidence index, with a heightened perception of inflation. "In Italy, inflation is perceived five times more than the actual figure," he concludes.