We learn from our mistakes

How best to manage time in the age of information overload

The importance of time management in an era of information overload, widespread impatience and organisational changes related to smart working

5' min read

5' min read

For some time now, those in my line of work have been experiencing a new increase in requests from companies for interventions on Time Management (others of my colleagues have also mentioned this in these columns). What's new? Nothing in the last two years, and I think therein lies the reason for interest: that the demand remains high and that even in the post-pandemic era there is so much attention on a topic that had almost disappeared from the training agendas of organisations.

Despite the fact that the subject has been talked about for years, the fact that we are still wondering about it I think depends on many factors. In no particular order, let us look at some of them.

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One is undoubtedly the so-called information overload. It is not just an issue of the internet and social media: the number of books published in Italy in the last year is around 80,000, and around 30% of these do not even find a buyer. If we move on to information, each of us will have our own reference: as far as I am concerned, I subscribe to a hundred or so newsletters, and added to the other sources it is very clear that it is a volume that is difficult to sustain on a comprehensive and regular basis, even for someone like me who makes it an aspect of his profession.

Then there is the question of the average time of concentration: is this an effect of overload, or on the contrary is content getting shorter and shorter because we can no longer pay attention? Any content creator knows that most users do not go more than 35 seconds before moving on.

From an organisational point of view, another factor prompting thinking about time management is the recent surge in smart working, which still generates debate: is there or is there not a normality to return to? What is normality after covid? Among the effects, we are witnessing a further logistical fraying of concentration: if workplace presence is no longer a criterion for dividing work time from 'other' time, how do we cope with being able to concentrate adequately in each of the two?

An endless chase of things to do

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Furthermore: objectively, the number of things to do is increasing? Perhaps we are also witnessing the paradox that succeeding in making time more efficient has the side effect of increasing the ambition to get more and more items onto our (and our organisations') 'to do' lists, in a chase that risks appearing endless (and I will deliberately not address here the very divisive issues about the echo of anti-capitalist and anti-consumerist positions that it is difficult to leave out completely, if it is true that Taylorism and Fordism may have given the go-ahead to the first subdivisions of time - man as hourly commodity).

A key reading that I find interesting and propose again is in a book that I have just picked up while preparing my speech. It is by a British journalist and writer, Oliver Burkeman. Many of you know him for a column he wrote in Italy for many years in Internazionale; his book first came out for Vallardi with the title "How do you have more time?", and in a second edition with the title "Quattromila settimane" (TEA publisher).

The positioning from the titles sounds like that of a self-help book, and while it is true that it closes with a short appendix containing ten techniques to implement what it says in the text, the reasons why I find it interesting are others: I will tell you three.

The link between time and attention

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One is the link between time and attention: given the overload, the real challenge has shifted to how to manage our attention, rather than time. And in this, Burkeman is clear: the war for attention is lost at the start, with an army of professionals ready to do anything to conquer it. But above all - and this is the key to interpretation that I found most intriguing - human beings are evolved to be distracted: exercising such great control over our attention would mean not being enraptured by an unexpected sunset, or being run over by a bus because we are completely focused on something else. In short, by seeking such total control "we make the mistake of recognising one of the human limitations (time and the consequent need to spend it well) while denying another (it is almost impossible to achieve total sovereignty over attention)." Added to this is a very relevant theme: "distractions are not why we get distracted, but places where we find refuge in order not to face the limits." We may hermit ourselves and ditch social media, but if "focusing on what's important continues to be unpleasant we will find other ways to distract ourselves and ease the pain: daydreaming, taking one too many naps or, a great classic among productivity maniacs, reorganising the list of outstanding tasks and tidying up the desk."

Care is life

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The second issue is that many of the recent approaches to time management, which consider attention as the real issue, have the inherent limitation of treating it as a resource. Instead, according to Burkeman, "to call attention a 'resource' is to misunderstand the centrality it has in our lives. Most of the resources we rely on, such as food, money and electricity, serve to make life easier, and in some cases it is possible to do without them at least for a while. Attention, on the other hand, is life: the experience of being alive coincides with the sum of everything we pay attention to."

How to get out?

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The third, in no particular order, is a 'natural' consequence of the impatience that grips us, both individually and socially and organisationally. The author explains it well, I come out of it in three moves: 1) individually, the more we get used to speed, the faster we want to go ("if Amazon's home page takes an extra second to load .'); 2) socially, 'humanity has responded not with satisfaction at all the time saved (by innovations and technologies) but with a growing agitation at the impossibility of making things move even faster'; 3) organisationally: if you are immune to the lure of speed, but your job requires you to 'respond to forty e-mails within an hour, your job stability may depend on knowing how to do it, regardless of what you think about it."

Antidote? Patience, which 'enjoys a terrible reputation'. Burkeman promotes it with three principles and a couple of enlightening examples, which I anticipate only with the title of the chapter that talks about it: stay on the bus. I trust that you will be intrigued enough to go and read it, and above all that you will find the time and attention to do so.

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