Hyatt is set to open three hotels in Italia between now and 2028

Investors, luxury brands and family offices are the key players dominating the hotel market in Italia. Among the leading players is the American giant Hyatt, which has placed Italy at the heart of its European strategy.

Having quadrupled the number of rooms in Italia since 2019, the hotel group is embarking on a new phase of development with three new properties in Rome and Taormina, and is looking to expand well beyond the main destinations where it already has a presence.

“Italia remains one of Europe’s most important tourism markets,” says Nuno Galvao Pinto, Hyatt’s Vice President of Development for Europe. “We have iconic properties such as the Park Hyatt Milan and the 7Pines Resort Sardinia, but there are still many markets we can enter in the coming years.”

The new openings – Hyatt Regency Rome Central, Thompson Rome and Park Hyatt Taormina – will add 428 rooms to the Italian portfolio.

“We are focused on strengthening our presence in Rome and Milan,” explains Galvao Pinto. “But we are also identifying the right opportunities in cities such as Naples, Verona and Bologna, as well as along the main coastal destinations, to meet the demand we are already seeing from our customers and members of the World of Hyatt programme.” The focus is also on Tuscany, Puglia, Sicily, Lake Como, Verona, Genoa, Bologna and Parma. He adds: “Regional cities and leisure destinations are becoming increasingly important, because travellers are seeking experiences and property owners want brands capable of meeting demand without standardising the experience.”