Hyundai Connected Mobility: how the Korean group revives the digital car

The South Korean group continues its climb to future mobility leadership by announcing Hyundai Connected Mobility, a new entity that aims to offer a range of in-car and in-app digital services.

The Hyundai group enjoys a diverse and complementary presence of units that can add value to the products and services offered in the market globally. This strategic approach to software and services requires an organisational change: while Hyundai Connected Mobility will benefit from its proximity to customers and their feedback, Hyundai Motor Europe will leverage its extensive product expertise. Together, they will ensure that they enhance the customer experience by offering products and services tailored to meet their evolving expectations.

Hyundai Connected Mobility is based on three main pillars: mobility services, connected car services and data-driven digital services.In the first case, for mobility services, Hyundai deploys the Mocean Group's subscription brand, which offers an attractive alternative to buying or leasing a Hyundai vehicle. The subscription formula is instrumental in attracting new customers beyond conventional ownership, allowing them to explore the brand's wide range of award-winning electrified vehicles.For the second pillar, mobility services, solutions include the integrated in-vehicle platform Bluelink and new services that exploit software-defined vehicle (Sdv) technologies. Hyundai plans to launch three different Bluelink service packages to meet different customer needs, including Bluelink Lite and more advanced subscription services with value-added features. Finally, for data-driven digital services, Hyundai has decided to make the benefits of software-defined vehicles available. In addition to providing regular Over-the-Air (Ota) updates of infotainment software, this pillar will launch new customer-centric services such as Features on Demand (Fod), in-car payments, Vehicle-to-Everything (V2X) applications, including Vehicle-to-Grid (V2G) and Vehicle-to-Load (V2L), and offer smart parking and charging solutions. With Sdv, Hyundai aims to provide seamless, personalised experiences that prioritise customer preferences.