‘I am Giorgia Meloni’: the Prime Minister records her voice at the trade marks office to combat fakes
The Prime Minister recorded the audio to combat AI-generated clones. It is now up to EUIPO to decide whether to register the trademark
Four seconds in which the following is stated: “I am Giorgia Meloni”. The Prime Minister recorded the audio clip today, 5 October 2026, to be submitted for examination by the European Union Intellectual Property Office (EUIPO). It will be up to the EIPO to determine whether the audio can become a registered trade mark and thus be protected against misuse involving artificial intelligence and deepfakes.
The application was submitted via the Rome-based law firm MpmLegal and a company from the Marche region specialising in the protection of intellectual property, and is now ‘under review’ – as can be seen on the EUIPO website –.
If the application for registration is accepted, Giorgia Meloni will be entitled to take legal action in all European countries in the event of any infringement or counterfeiting of her trade mark.
The Prime Minister will be authorised to order the withdrawal from the market of any unlawful material, to claim compensation for damages and to bring criminal proceedings. The Italian Criminal Code provides for fines and even imprisonment as punishments applicable to the offence of counterfeiting or altering a trade mark.
Giorgia Meloni is not the only one to have opted for this solution: the singer Giusy Ferreri and the voice actor Luca Ward have also turned to the European Union Intellectual Property Office.
