Ikea is cutting the prices of certain products in Italia by up to 29 per cent
Among the items affected by the price reductions are some of the brand’s most famous products, such as the Poäng armchair – which has been in production for around 50 years – and the Kallax shelving unit
The Kallax shelving unit will cost up to 29 per cent less. The Bestå wall system will be up to 26 per cent cheaper. The Poäng armchair is 12.5 per cent off. Ikea Italia is cutting the prices of hundreds of products, with an average reduction of 22 per cent, as part of a wider European scheme worth 1.2 billion euros promoted by the Ingka Group, Ikea’s largest retailer, other Ikea franchisees and the Inter Ikea Group.
Among the items on offer are some of the brand’s most famous products, such as the Poäng armchair – which has been in production for around 50 years – and the Kallax shelving unit, which has been available for almost three decades, now available at a lower price. But there’s also the Kivik sofa, the Bestå wall units, and a range of pots and pans.
“Lowering the prices of hundreds of our most popular products isn’t part of a one-off promotion, but a promise we make to people to be there for them in a tangible way, making life at home better and more affordable, every single day. At the same time, we are investing to make IKEA more accessible, opening many smaller-scale stores as part of our omnichannel experience,” says Alpaslan Deliloglu, CEO of IKEA Italia. “We’re reducing the prices of the product ranges most popular with Italians, whilst also offering targeted deals available only in our iconic blue box stores (traditional shops). We want to be there for people at times of the year characterised by specific expenses and needs. September is the month when everything starts again – school, work and new projects – and it requires practical support. That’s why we support customers from the planning stage right through to the creation of living spaces and commercial premises,” adds Edoardo Posani, Country Commercial Manager at IKEA Italia.
These new price reductions follow on from those in 2024, when prices were lowered across all IKEA markets. This year, the initiative is focusing on Europe, and the range of products and the extent of the price reductions will vary from market to market.
