In Florence the second W, then Naples and Milan

It was 2021 when the W in Florence was signed. Behind schedule, but now imminent, is the opening of this iconic brand offering young, dynamic luxury. In fact, the structure will open next spring in a building owned by Progetto Majestic.

The W Hotels brand is experiencing strong expansion, with openings in recent years in Rome and now in the Tuscan art capital, while future openings are planned for W Naples, W Milan and W Sardinia in Poltu Quatu. Of the latter three, however, there are as yet no firm opening dates.

In Europe, several Ws have opened their doors in recent years: in 2022 W Costa Navarino (Greece), last year W Budapest, among others, and the opening of W Prague is imminent.

In total, there are almost 60 W-brand hotels that Marriott has opened around the world.

Located a few steps from Via de' Tornabuoni, halfway between Ponte Vecchio and the Duomo, W Florence will be a lively meeting point in the heart of the city. The hotel comprises 119 rooms, including 16 suites, that combine innovative style and unique design.