In Italy B2B Stars the search engine created to give visibility to SMEs
The aim is to cover 99% of SMEs in Europe and the US in the next three years.
2' min read
Key points
2' min read
B2B Stars, an artificial intelligence-based platform that aims to help SMEs grow and improve visibility, has arrived on the Italian market. The idea is ancient but modern thanks to Ai: a marketplace like a social network where one can discover suppliers and companies. A LinkedIN on the social side and a bit Google as a search engine. Technically, it is currently a database of 1.7 million SMEs that - they promise - will reach 3 million within the next three months with the forecast of covering 99% of SMEs in Europe and the United States. Inside, the business models of the digital economy are federated. The aim is to make the search for partners, customers and suppliers more effective and precise.
How does it work?
The platform, born thanks to Expandi Group's know-how, aggregates data from different sources and integrates the power of Natural Language Processing (NLP), providing up-to-date information on employees, turnover and the main business sectors of each company, thus simplifying the search for information on potential customers or suppliers. The data-driven approach mediated by the proprietary AI algorithm on which B2B Stars is based, explained Raffaele Apostoliti, creator and CEO of B2B Stars, is the result of a long R&D process and allows SMEs to do highly profiled research and make informed decisions, demonstrating how the integration of Business Intelligence can increasingly become a lever of growth for organisations.
Algorithm and reviews.
In fact, 53% of Italian SMEs, the managers said, recognise the potential of Artificial Intelligence to increase productivity and 48.7% already use Business Intelligence software for data analysis. The reviews, he also explained, will be verified and the business model will be born premium (350 euro per year for SMEs) in line with social. 62 per cent of the SMEs surveyed by the B2B Stars research said they base part of their business decisions on online reviews, while 54 per cent have received new customers thanks to positive feedback. On B2B Stars, reviews play a crucial role in the positioning of companies in search results, offering an opportunity to emerge based on the quality of the reports. The project is therefore ambitious. Since the birth of the new economy, they have been trying to find a way to create a sort of 'White Pages' of companies. "The idea is an old one,' admits the CEO during a meeting with the press, 'but it is also true that the world is changing.
