In the footsteps of Olivetti Ivrea plans the future between industry, tourism and the environment

A territory, the Canavese, that ante litteram has built, thanks to the Olivetti experience, a model of sustainable and socially aware development and that has not stopped questioning itself on issues related to impact and inclusion. The Canavese2030 Foundation presented its report on Canavese and, at the same time, took stock of the development path designed for the territory, with 179 projects in the field, 16 macro-proposals and six infrastructure projects.

"It is a model of social innovation that we have called New Community," explains Fabrizio Gea, president of the Foundation, "that allows us to work in a perspective of co-planning of the territory, involving schools, associations and citizens. Every year the Foundation organises a Call for Ideas with schools, last year's call for ideas, for example, was won by the White Stones Trail project.

"Next year we will also launch a similar initiative for local associations," adds Gea. While for citizens, a new co-planning initiative will be launched between 2026 and 2027. An area populated by 400,000 inhabitants, aiming at a shared and conscious development model.

The challenge is to hold together and enhance the Unesco 'deposits', the industrial footprint of the hot moulding district in Alto Canavese, the Olivetti heritage, and the Gran Paradiso park. In recent years we have worked along three lines - projects, publications and events - on topics such as sport and tourism, for example, as drivers of development. 'In tourism, our benchmark is the Langhe,' explains Gea, 'a territory that is comparable to ours but with which, for example, the gap in terms of tourist presences continues to widen, although Canavese is growing. We always start from the data and an in-depth analysis to try to put in place effective actions, in collaboration with the Region and Visit Piedmont'. Last year, between arrivals and presences, Canavese accounted for about 26% compared to the Langhe, a share that has dropped to 24% this year. "The ambition is to aim to represent at least 50% of the tourist flow of the Langhe," Gea explains.

Making the Canavese a better place in which to live and work is one of the inspiring principles of this collective work that flows into the Implementation Plan and that has in the Red Guide to Good Living - with its sessions Eating, Drinking, Sleeping, Buying, Craftsmen, Products, - a tool that well interprets part of the spirit of the work begun. A plan, the one for the Canavese area, which sees the relaunch of tourism as a driver of development for an area recognised, thanks to its industrial architecture, as a Unesco heritage site.