In Palermo, the Smartwage app simplifies corporate welfare
Rendere più semplice l’uso del welfare aziendale e, soprattutto, alla portata delle Piccole e medie imprese. Si può riassumere così la mission di Smartwage, una società benefit palermitana che punta a costruire piani welfare realmente aderenti alle esigenze dei dipendenti, generando un valore percepito superiore e un uso più consapevole delle risorse disponibili. La società, creata da cinque soci (Marco Gambardella, Marco Perniciaro, Felice Cupane, Lorenzo Ait, Delia Di Bona), un team di founder con esperienza consolidata in tecnologia, HR e finanza, oltre a due soci investitori (Lamberto Cesari e Antonio Licata di Baucina), ha varato una piattaforma che è già operativa sul mercato, adottata da aziende di diversi settori e dimensioni. E ha introdotto un’innovazione metodologica e di processo: semplifica un sistema complesso, rendendolo intuitivo e automatizzato, utilizza l’intelligenza artificiale per riconoscere automaticamente le spese ammissibili e ridurre l’intervento umano.
"With Smartwage, companies can build welfare plans that truly adhere to the needs of employees, generating a higher perceived value and a more conscious use of available resources," explains CEO Marco Gabardella. "The project was created with the aim of reducing inequalities and making welfare a right accessible to all companies and workers, starting with micro and small enterprises, which are often excluded from traditional solutions. In concrete terms, the platform, which has already developed the first of a series of modules, makes it easier for employees to use corporate welfare by eliminating objective limits that, the promoters explain, at this stage represent a major limitation: the goal is to simplify the welfare offer with the demand and therefore with the real needs of workers who can use these benefits without constraints. The first results of the team, which also includes five developers, have in some ways confirmed what were the pr
Smartwage is based on a SaaS (Software-as-a-Service) model, structured with a modular subscription system that is also accessible to small and medium-sized enterprises. A choice that combines inclusiveness and economic solidity, guaranteeing low costs for users and, at the same time, high operating margins for the company. 'Thanks to its strong scalability potential,' the company goes on to explain, 'the model ensures the project's economic-financial sustainability in the long term. The solidity of the path is confirmed by the completion of a seed round and a financial roadmap oriented towards growth on a national scale, which is proof of the trust already placed in it by investors.
