Cultural Heritage

In small museums is the backbone of our country

In Montelupo Fiorentino, the municipality is looking for a museum director for a derisory fee, yet these headmasters are so important

by Patrizia Asproni

Gallerie d’Italia. Napoli. (ANSA/Cesare Abbate)

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Italian culture, the beating heart of national identity, continues to pay its custodians with third-world figures (indeed, some former third-world nations pay them sometimes better than us) while the great museums shine as global attractions. The Municipality of Montelupo Fiorentino's public notice for the selection of the scientific director of the local museum system - a master's degree with at least five years of proven experience - offers 18 thousand euro gross per year, all-inclusive, with no reimbursement of expenses. This is an undignified remuneration for a role of managerial responsibility, with a monthly net that is reduced to around 1,200 euro over 14 months, in an already historically poor sector.

The 'blockbusters' such as the Uffizi, Colosseum, and Pompeii live in a parallel reality: the directors receive between 140,000 and 200,000 euro gross per year, with benefits and numerous staff, thanks to staggering tourist flows (the three above-mentioned totals almost 25 million visitors per year). Senior figures in the MiC receive salaries 'within the norm' for executive PA: 90-120 thousand euro base, plus allowances, in line with public managers of the same level. In contrast, 90% of the cultural fabric - 4,500 museums out of a total of 5,000, mainly local and provincial - earn 15-25 thousand euro gross in collaborations, often with flat-rate VAT accounts.

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But these small garrisons are the backbone of the country: not attractions for hit-and-run tourists, but places of active citizenship and sociality, welfare shells against gentrification, depopulation, ageing and abandonment of communities. In 'small municipalities' with less than 5,000 inhabitants (there are more than 5,500 of them: 70% of the total number of Italian municipalities), more than 2,000 museums keep alive traditions, languages, historical collections, legacies of illustrious fellow citizens, buildings, memories and arts that we struggle to recognise as minor, acting as the last social bulwark. Yet they are ignored: asphyxiated municipal budgets privilege downward assignments to avoid competitions, severance pay and stability, eroding experience and accentuating the processes of intellectual migration and the flight of young people.

Chilling data: in the museum field 8 out of 10 workers earn less than 15 thousand a year, over half under 10 thousand; 69% have hourly wages of under 8 euros. Young graduates in cultural heritage, art history, archaeology or museology - attracted by Florence, Rome or Venice - receive an unequivocal message: 'go elsewhere'. Talent flees to the private sector, abroad or the gig economy: turnover becomes very high, collections get dusty, suburbs die out.

Montelupo is only the latest case; from Rutigliano (EUR 10,000 for three museums) to countless similar tenders, the practice is structural.

The causes are well known: permanent spending review, outsourcing at minimum cost, bureaucratic inertia. The MiC invests in high-profile selections for large poles, but leaves the cultural hinterland uncovered. The reforms announced for 2019 - limits on volunteering, sector-specific contracts, professional recognition, etc. - have dissolved into thin air.

For this reason, the Fondazione Industria e Cultura, which I chair, has entrusted Professor Guido Guerzoni with the task of setting up a permanent observatory on the 1,500 museums existing in municipalities with less than 5,000 inhabitants. Not a simple census, but a structured analysis: budgets, staffing levels, visitor flows, management models, interwoven with the direct testimony of directors, operators and communities. These headmasters represent a fundamental barrier against real threats: demographic desertification - 2,500 villages at risk of disappearing - gentrification that distorts historic centres, abandonment that extinguishes traditions and knowledge.

The first data, which will be presented in June 2026, paint a surprising picture: heroic realities, supported by associations, volunteers and professionals who make up for public deficiencies, care work that is often unpaid, certainly not valued and not measured despite its great social impact. The Observatory will measure these impacts: how many jobs they generate, how many identities they preserve, how much social cohesion they produce.

A radical change of perspective is needed. Some measures are now imperative: a sectoral minimum wage for local museum directors equal to that of their European colleagues; a substantial MiC fund dedicated exclusively to small museums; tax relief for virtuous municipalities; a ban on calls for tenders below unworthy thresholds. Only in this way will culture be able to leave the ghetto of precariousness and transform small museums from Cinderellas into engines of territorial rebirth.

Enhancing the capillary framework - and not just the skyscrapers of tourism - means saving the depths of Italia. Young people will return if we offer a future instead of handouts. Let the Montelupo case be a wake-up call, not a reason for resignation.

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