The Journey

In Vilnius, inside Nord Security: how AI is changing cybersecurity

Artificial intelligence is changing the way we attack and defend ourselves. Story of a former start-up now worth 3 billion

by Biagio Simonetta

Marijus Briedis, Cto di Nord Security

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

Inside CyberCity, the Vilnius tech district where startups, scaleups and digital companies have found a home, the Nord Security headquarters tells one of the most interesting stories of new European technology. Founded in 2012 as a small Lithuanian startup around NordVPN, the company has grown into a global cybersecurity group in just over a decade, with around 2,000 people, multiple products under one umbrella and a valuation in excess of $3 billion.

The best known product remains NordVPN. But in Vilnius, the company's chief technology officer, Marijus Briedis, makes it clear that the game is no longer just about virtual private networks. 'NordVPN is no longer just a VPN,' he explains. "We are pushing the product more and more towards malware protection and antivirus." The direction is that of a broader platform: secure connection, phishing protection, anti-fraud tools, dark web monitoring, digital identity defence.

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The reason is simple: cybersecurity is changing in nature. And the factor that is most accelerating this transformation is artificial intelligence. When asked what has had the biggest impact in recent years, between the Russian war in Ukraine and the arrival of generative AI, the CTO has little doubt. "The most important part today is AI," he says. "The models of Anthropic, OpenAI and the others are advancing practically every day."

For Briedis, the AI is working on both sides of the field. It helps those who defend, but it also helps those who attack. 'All it takes to create a scam site today is a prompt,' the manager tells us. A fake e-commerce, a phishing page, a fraudulent campaign can be produced with much less time and cost than in the past. "On the attackers' side today it is a bit easier than on the defenders' side," he adds. "Technology is changing very rapidly. In the future it will be more and more AI versus AI."

This is where NordVPN is trying to shift its centre of gravity. The company has developed Threat Protection tools that not only block malware or advertisements, but also try to recognise suspicious behaviour, fraudulent sites and attempts to steal credentials. Briedis tells our notebooks that the company also uses internal language models to assess the dangerousness of a site: 'We created a small LLM that analyses up to twenty parameters to understand whether an online shop or a site might be fake'.

One of the most sensitive areas is voice fraud. The Lithuanian manager tells of having personally received suspicious calls with artificial intelligence-generated voices. "I got a call from a Lithuanian number. The voice, generated with AI, spoke for a few seconds and then tried to transfer me to a fake operator,' he explains. It is a concrete example of how fraud is becoming more credible, 'a new era of scams'.

This is why the Vilnius-based unicorn is working on call protection systems, SMS protection and tools capable of recognising artificially generated content. In the in-house labs, Briedis recounts, an AI voice detector has also been developed: 'It is a small browser extension, free of charge. We see more and more often that some online content uses artificial voices. The tool tries to recognise them'. The same logic applies to the dark web. NordVPN started out with a function to monitor compromised emails. Today, that function has become a broader product, NordStellar, designed to monitor exposure of personal data, cards, documents and credentials. "Data leaks happen every day," says the cto. "We see cookies and credentials circulating continuously on the dark web." The reference is also to so-called session hijacking: stolen cookies that allow attackers to get into accounts without knowing the password. "We see about 100 million cookies circulating every day," he says.

Cybersecurity, in short, has now gone beyond traditional antivirus. It is an ongoing race between attack automation and defence automation. Nord Security also uses AI internally, especially in software development. "I use AI every day for programming," says Briedis. "It's like going back to the excitement of ten years ago, when I was writing code myself." But he also sees the risk of a chaotic phase: companies producing more code, faster, with possible vulnerabilities introduced in the rush.

In this scenario, the infrastructure becomes part of the competitive advantage. "With AI you can generate as much code as you want," he explains. "But our advantage is also the infrastructure." NordVPN claims a global network, more than 100 terabits of total capacity, presence in 211 locations and regular no-log policy audits. Here too, the message is clear: in the VPN market, software is likely to become replicable, while scale, trust and infrastructure remain harder to copy.

Then there is the issue of post-quantum encryption. NordVPN started experimenting with it in 2024 and has integrated it into its own protocols. The aim is to prepare for a future in which quantum computers could challenge some of the classical cryptography. "Quantum computers will change many things, including traditional encryption," says Briedis. For this, he adds, the industry will have to migrate to stronger standards.

Nord Security's trajectory also says a lot about the Lithuanian technology ecosystem. In the beginning, says the manager, there was no local capital ready to bet on a cybersecurity company. 'In 2012, there were no people in Lithuania interested in investing in such products,' he recalls. The founders tried to seek funding, did not find it, and decided to grow on their own. The initial profitability then allowed the company to expand, all the way to international rounds and unicorn status. Today, inside CyberCity, Nord Security stands as one of the most visible proofs of the maturation of the Vilnius tech ecosystem. But the challenge told by its cto goes beyond Lithuania. Generative AI is lowering the threshold of entry for attackers, making scams, phishing and voice manipulation cheaper and more credible. For those who defend, the answer can only come through the same technology.

"I wouldn't say that AI has more pros or more cons," Briedis concludes. "It is a new technology. We have to adapt." Then he adds a line that sounds less light than it sounds: 'Learn AI. Or learn how to do something with your hands'.

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