Federalberghi estimates

Increase in the number of Italians travelling for the long Easter weekend

Compared to 2024, sentiment improves with turnover close to 5 billion. At 12% the share of those going abroad

(Ansa)

3' min read

3' min read

Record-breaking. Calendar in hand, it promises to be a record-breaking bridge that begins next week and the luckiest budget permitting will manage to squeeze in a couple of weeks' holiday using only four days off. A favourable conjunction that for many will clash with high transport prices.

According to Federalberghi forecasts, 11.3 million Italians will be travelling for Easter, last year it was 10.5 million, which will fuel a 4.9 billion business compared to 3.9 billion in 2024. These are concrete signs of an improvement in sentiment, to which we must add another fact: 2.7 million fellow citizens will make the long weekend that will last until 1 May. These are the forecasts of Federalberghi in view of the Easter period.

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The hot day for departures will be Good Friday, with around 5 million Italians setting off: the overwhelming majority, 88%, will remain in Italy because the calendar encourages them to treat themselves to a trip abroad that can last up to two weeks. For those staying in Italy, it will be the stay at the home of relatives or friends that will be the most popular accommodation formula, but the hotel solution will also register an increase, confirming its solidity among travellers' preferences.

"Italians' choices during the Easter holidays represent an important test for the sector in order to imagine the trend of the upcoming summer season," said Bernabò Bocca, president of Federalberghi, commenting on the results of the survey carried out by Tecnè on behalf of the Federation. - It is interesting to note the punctuality with which travellers planned their departures: in fact, according to our research, travellers' bookings were made well in advance. A trend that seems to be picking up again, after having suffered a setback due to the general disorientation caused at the time by the pandemic. This snapshot of the tourist movement of our fellow citizens over Easter should be seen as an excellent sign of recovery, especially in relation to the performance of the 'white quarter', a period linked to the weeks on the snow during which there had been a drop in admissions".

The destinations

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According to the survey, around 88% of respondents will stay in Italy, while 12% will choose a foreign location. The favourite destinations for travellers staying in Italy will be the sea (34.9%), mountains (23.9%), art resorts (18.5%), followed by lakes (5.5%) and spa resorts (1.3%). For those going abroad, favoured by the proximity of the spring long weekends, the big European capitals win (76.6%), followed by non-European capitals (13.2%), cruise travel (5.7%) and seaside resorts (4.5%). To stay, in addition to the homes of friends and relatives (42.4%), 15.6% will choose hotels and holiday villages, finishing with bed & breakfasts (14.4%) and own homes (7.7%).

How much longer is the holiday

The favourable calendar extends the length of the holiday, which on average will be 4.7 days, at least one day longer than in 2024, and 2.7 million Italians have planned to spend at least six days away from home. This lengthening affects the average expenditure which, including transport, accommodation, food and other leisure expenses, comes to EUR 438. In 2024, for about 3.6 days the expenditure was 371 euro. Here is the growth in business that will come close to 5 billion. The Federalberghi note recalls that this result could have been even greater if it were not for the price increase that is characterising the period. In fact, almost half of holidaymakers (41.6%) decided to reduce their holiday spending precisely because of inflation. The bulk of travellers' spending will be on meals (32.2%) and travel (23.5%). Accommodation absorbs 17.5% of the budget, while shopping will account for 12.6%.

 "The results of the survey allow us to be optimistic again, to feel "in altitude" again," adds Bocca. The fact remains that the increase in the cost of living cannot but be a reason for concern for our sector: let us not forget that, for three out of four holidaymakers, it was precisely the problem of increases that influenced their travel choices, pushing most of them to reduce their overheads and the very duration of their holiday"..

Those who will stay at home, in one out of two cases, will do so mainly for economic reasons. About another third will do so for family reasons and another 12% for work commitments.

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