Prometeia - Intesa Sanpaolo

Industry in the balance, revenues stuck at 1122 billion in 2025

On average +0.2% at current values thanks to the sprint in the second half of the year, marginal decline at constant values. Cars and Fashion down, Food and Drugs driving growth

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

It could have been worse. The recovery of industry in the second half of the year limited the damage and allowed for a partial recovery in 2025. A gain of two decimals, in the industrial sector estimates of Prometeia and Intesa Sanpaolo, which pushes the bar up a little to EUR 1122 billion. Some 40 below the 2022 highs but 210 more if the comparison is with the pre-covid period of 2019.

Growth at replacement cost was achieved entirely in the July-November period (December is estimated), progress of 1.8%, which compares with the 1.3% drop in revenues in the January-June period, penalised by the continuing uncertainty over the drop point of the tariffs announced by Trump, a 'fog' that then cleared in the second half of the year.

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While the picture at current values remains almost balanced, taking prices into account, constant values are falling. But even in this case the damage is limited, with a slowdown of less than one percentage point mitigated by the 1.3% advance between July and November). On an annual average, however, this is the third consecutive decline after -2.4% in 2023 and -2.9% in 2024.

Scrolling through the list of sectors (data at current values) we find the trends that have been accompanying the Istat statistics for months, with a decline that decisively affects above all cars (-8.3%), by far the worst sector. Metallurgy, chemical intermediates, fashion, and FMCG also fell, confirming a complex period on a wide scale and not an episodic sectoral crisis. At the opposite extreme, the anti-cyclical sectors, i.e., food and pharmaceuticals, are the protagonists of a growth that improves the averages, just as the mechanics area is progressing. If for the first two areas - analysts explain - the anti-tariffs pre-stocking towards the US in the first part of the year was important, mechanics on the other hand partially benefited from the acceleration of Transition 5.0 from June onwards, which travelled in terms of tax credit bookings at the rate of 250-300 million per month.

For almost all other industries, the July-November period was better than the first half of the year, with fashion returning to positive territory after months of decline.

While the comparison with the previous period remains negative (+0.2% at current values, compared to -3.4% in 2024), compared to the pre-covid period the progress is evident, with an average growth of over 23%, 210 billion in absolute terms. Decisive, however, was the inflationary wave, which inflated prices, but even taking this into account, sectoral differences remain marked. In contrast to Food and Pharmaceuticals, which have seen values rise in the order of 40% in six years, cars are in the red (the only sector with a minus sign) and for fashion, the gain is only 3.9%, well below the overall inflation for the period.

If the past is on average a near breakeven, the outlook, analysts write, looks better. Observing, for example, the gradually recovering confidence indices in the most recent surveys. The main driver of growth will be, above all, the domestic market, thanks to the "decisive" contribution of investments in machinery and equipment, expected to strengthen in 2026 with the new package of incentives for the purchase of capital goods, which sees a return to the hyper-amortisation.

On the international front, the outlook is for generally resilient global growth, although geopolitical risks could weaken trade when compared to 2025 results.

Among the most relevant dynamics, it is worth noting the strong growth of Chinese competitive pressure, which affected the whole of Europe: EU27 imports from China grew by 8.7% in the first 9 months of 2025 (and by 6.7% net of Pharmaceuticals) with increases spread across all sectors, including medium-high-tech sectors such as Mechanics.

For Italia, import growth from China at current values was +20.7% in the first nine months, for an overall share of the Italian market of 12.6%, the highest in comparison with Spain (10.8%), Germany (8.6%) and France (7.7%). Excluding Pharmaceuticals, which activated important supplies of raw materials from China during the year, import growth would, however, have been much lower (+4.8%).

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However, the penetration of Chinese goods in Europe does not seem to have so far undermined Italia's competitiveness in terms of market shares in the main EU partner countries. In fact, Italia maintains solid positions in Germany (with a weight of 5.8%), Spain (8.9%) and France (9.3%), shares that are substantially stable compared to 2024.

 

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